Recent Ipsos poll of Torontonians didn't focus solely on airport users,
frequency of use, or visitors to the City
TORONTO, Sept. 9, 2013 /CNW/ - The Toronto Port Authority ("TPA"), owner
and operator of Billy Bishop Toronto City Airport ("Billy Bishop
Airport"), confirmed today that 59 per cent of business travelers
continue to be the airport's primary customer.
Between October 10 to 17, 2012, Advitek Data Collection Services
("Advitek") conducted a survey of 1,029 passengers (http://www.toronto.ca/planning/pdf/tp_strategic_plan/Airport-Passenger-Survey-Summary-Report.pdf) from around North America who traveled in and out of Billy Bishop
Airport. Advitek used a face to face methodology and asked passengers a
list of concise questions.
A major conclusion of this survey was that the majority of passengers
(approximately 59 per cent) use Billy Bishop Airport for business
travel (page 17, figure 3.12 Purpose of Trip). Almost 37 per cent use
the airport for pleasure travel.
"The Advitek study revealed that our core customers use Billy Bishop
Airport for business, and that 30 per cent of all passengers use the
airport one or two times monthly. This is consistent with business use
travel patterns" said TPA President and CEO, Geoff Wilson.
The Advitek study was conducted to support work being done by the City
of Toronto as part of its Strategic Transportation Study that examines
current transportation conditions at and around Billy Bishop Airport
and Eireann Quay. The Toronto & East York Community Council directed
City staff on May 15, 2012 to undertake the study in consultation the
TPA and the Toronto District School Board and make recommendations on
the long term traffic operations at Eireann Quay and surrounding
The TPA also conducts a yearly telephone public opinion poll of 700
Torontonians to measure and track their views on all aspects of the
TPA's business, including Billy Bishop Airport (http://www.torontoport.com/TorontoPortAuthority/media/TPASiteAssets/PDFs/Miscellaneous/TPA-survey-for-posting.pdf)). The poll is conducted by Ipsos Reid, Canada's leading provider of
public opinion research. The methodology of this opinion poll and the
group of people surveyed is very different from the Advitek exit poll
conducted in October 2012.
The Ipsos results showed that more Torontonians are using Billy Bishop
Airport for personal travel. It is important to note that the 700
people surveyed by Ipsos all live in Toronto. This study scientifically
measures and tracks how Torontonians use and experience Billy Bishop
Airport, but not residents of other cities nor does it provide insight
into the higher frequency use patterns consistent with the business
travel of Torontonians. In light of recent media coverage, the TPA
believed it was in the public interest to clarify this issue.
About the Toronto Port Authority (www.torontoport.com)
The Toronto Port Authority (TPA) owns and operates Billy Bishop Toronto
City Airport, the Port of Toronto (Terminals 51 and 52), and Toronto's
Outer Harbour Marina. In addition to moving more than two million
passengers through the airport in 2012, the Port Authority provides
transportation, distribution, storage and container services to
businesses at the Port, and owns and operates Toronto's largest
freshwater marina. The Toronto Port Authority was incorporated on June
8, 1999 as a government business enterprise under the Canada Marine Act
as the successor to the Toronto Harbour Commissioners.
SOURCE: Toronto Port Authority
For further information:
Director, Communications and Public Affairs
Tel: (416) 863-2028 or (647) 405-8185 (mobile)