OverActive Media Announces Telefónica Naming Partnership and 2025 Strategic Vision at Movistar KOICON 2024

More than 1 million live stream viewers and over 3,000 in-person fans experienced the reveal of a refreshed identity, new rosters, and ambitious plans for 2025.

MADRID and TORONTO, Dec. 10, 2024 /CNW/ - OverActive Media Corp. ("OverActive" or the "Company") (TSXV: OAM) (OTC: OAMCF), a global esports and entertainment company for today's generation of fans, marked a transformative moment for its Movistar KOI brand at Movistar KOICON 2024. Held on December 6 at the iconic Palacio Vistalegre in Madrid, Spain, the event attracted more than 1 million live stream viewers and over 3,000 in-person fans. It celebrated Movistar KOI's achievements, unveiled a naming partnership with Telefónica for the 2025 League of Legends (LEC) season, and outlined an ambitious vision for 2025.

Hosted by Ibai Llanos, OverActive Media shareholder and renowned social media personality with over 51.5 million combined followers on Twitch, YouTube, X and Instagram, alongside the Company's Team Ambassadors in Europe, the event featured exciting show matches and major announcements that energized fans and underscored Movistar KOI's growing influence in the esports world.

"This event emphasizes the pillars that define our business," said Adam Adamou, CEO of OverActive Media. "Movistar KOI is built on connecting fans, empowering influencers, fostering engagement, and creating impactful partnerships. Today's announcements reflect how these elements come together to drive growth, innovation, and value for our fans, partners, and the broader esports community."

Key Highlights from Movistar KOICON 2024

• MAD Lions Evolves into Movistar KOI
  MAD Lions will transition to Movistar KOI for the 2025 season, becoming the first LEC team with a naming partner. This collaboration with Telefónica spans the LEC, VCT EMEA, and Superliga, reinforcing the strategic partnership between OverActive Media and Telefónica.

• A New Chapter with a Bold Identity
  Movistar KOI revealed an updated logo symbolizing its rich legacy and strong community connection. The refreshed design will feature prominently on team jerseys and anchor a new groovy streetwear collection launching in 2025.

• Call of Duty Major Comes to Madrid
  OverActive Media announced the inaugural Call of Duty Major in Madrid, hosted by Toronto Ultra, from January 30 to February 2, 2025, at the Caja Mágica. This event unites OverActive's North American and European brands for the first time and will feature all 12 Call of Duty League teams in the first Major of the 2025 season.

• New Teams, New Games
  Movistar KOICON previewed plans to launch a Fortnite squad, complete with a custom-branded team map, diversifying Movistar KOI's competitive footprint.

• A Vision for Latin America
  The event teased plans to expand Movistar KOI into Mexico, tapping into its massive Latin American fanbase and furthering OverActive Media's global growth strategy.

"Movistar KOICON 2024 wasn't just about announcements—it was about celebrating who we are and where we're headed," said Adam Adamou, CEO of OverActive Media. "As we move into 2025, we're focused on creating even more meaningful connections with our fans, delivering real value for our partners, and driving innovation in esports. This is just the beginning, and we're excited to keep building together."

ABOUT OVERACTIVE MEDIA

OverActive Media Corp. (TSXV: OAM) (OTC:OAMCF) is headquartered in Toronto, Ontario, with operations in Madrid, Spain and Berlin, Germany, is a premier global esports and entertainment company for today's generation of fan. OverActive owns team franchises in professional esports leagues, including the Call of Duty League, operating as the Toronto Ultra, the League of Legends EMEA Championship (LEC), operating as MAD Lions KOI, the VALORANT Champions League (VCT) EMEA, operating as Movistar KOI and other professional esports leagues and competitions.

CAUTIONARY NOTE REGARDING FORWARD-LOOKING INFORMAITON

This press release contains statements which constitute "forward-looking statements" and "forward-looking information" within the meaning of applicable securities laws (collectively, "forward-looking statements"), including statements regarding the plans, intentions, beliefs and current expectations of OverActive with respect to its partnership with Ecoembes and the anticipated benefits of that partnership as well as future business activities and operating performance. Forward-looking statements are often identified by the words "may", "would", "could", "should", "will", "intend", "plan", "anticipate", "believe", "estimate", "expect" or similar expressions and includes information regarding the anticipated financial and operating results of OverActive in the future.

Investors are cautioned that forward-looking statements are not based on historical facts but instead OverActive management's expectations, estimates or projections concerning future results or events based on the opinions, assumptions and estimates of management considered reasonable at the date the statements are made. Although OverActive believes that the expectations reflected in such forward-looking statements are reasonable, such statements involve risks and uncertainties, and undue reliance should not be placed thereon, as unknown or unpredictable factors could have material adverse effects on future results, performance or achievements of the OverActive. Among the key factors that could cause actual results to differ materially from those projected in the forward-looking statements include the following: the potential impact of OverActive's qualifying transaction on relationships, including with regulatory bodies, employees, suppliers, customers and competitors; changes in general economic, business and political conditions, including changes in the financial markets; changes in applicable laws and regulations both locally and in foreign jurisdictions; compliance with extensive government regulation; the risks and uncertainties associated with foreign markets; the ability of the Company to continue to execute on its existing partnerships and business strategy; the ability of the MAD Lions and Call of Duty Leagues to maintain viewership; the successful completion of the Company's new venue; and other risk factors set out in OverActive's most recent annual information form and its other filings with Canadian securities regulators, copies of which may be found under OverActive's profile at www.sedarplus.ca. These forward-looking statements may be affected by risks and uncertainties in the business of OverActive and general market conditions.

Should one or more of these risks or uncertainties materialize, or should assumptions underlying the forward-looking statements prove incorrect, actual results may vary materially from those described herein as intended, planned, anticipated, believed, estimated or expected. Although OverActive has attempted to identify important risks, uncertainties and factors which could cause actual results to differ materially, there may be others that cause results not to be as anticipated, estimated or intended and such changes could be material. OverActive does not intend and do not assume any obligation, to update the forward-looking statements except as otherwise required by applicable law.

Neither the TSXV nor its Regulation Services Provider (as that term is defined in the policies of the TSXV) accepts responsibility for the adequacy or accuracy of this release.

SOURCE Overactive Media Corp.

For further information, please contact: Media Inquiries: Rikesh Shah, OverActive Media, CFO, [email protected]; Investor Relations: Babak Pedram, Virtus Advisory Group, [phone], [email protected]