NÜTRL's Founders Return With EXACTLY™ Vodka Soda - 100% Canadian-Owned, Made in Canada, Launching First in B.C.

Three ingredients - vodka, sparkling water and natural flavour - hit B.C. shelves this September ahead of a national rollout.

VANCOUVER, BC, Aug. 27, 2026 /CNW/ -- EXACTLY™ Vodka Soda, a proudly Canadian ready-to-drink brand built on just three simple ingredients: vodka, sparkling water and natural flavour, launches this September across British Columbia, with a scaled national rollout to follow. Created by Paul & Melissa Meehan, the founders of NÜTRL Vodka, EXACTLY marks their return to the category with a new take on what a vodka soda should be: simple. EXACTLY arrives in four flavours: Lemon, Lime, Grapefruit and Cranberry, offering Canadians a vodka soda with nothing to hide and nothing it doesn't need.

Exactly Vodka Soda

At a time when ready-to-drink coolers have become a maze of sweeteners, artificial flavours, enhancers and unpronounceable additives, EXACTLY takes the opposite path. Every can contains vodka, sparkling water and natural flavour - that's it. The result: 0 g of carbs, no added sugar, no preservatives, and 100 calories per 355mL can at 5% ABV. It isn't a seltzer dressed up as a vodka soda. It's a vodka soda, exactly as it should be.

The RTD category is now one of the most crowded aisles in the liquor store, with hundreds of products competing on novelty rather than quality. EXACTLY cuts through that clutter with radical simplicity: a clean ingredient list consumers can read in one breath, a crisp modern can, and a product that delivers exactly what it promises.

"I kept looking for a vodka soda that was just that: vodka, soda and real flavour, nothing else. It didn't exist. Everything on the shelf had something in it I didn't want," said Paul Meehan, Founder of NÜTRL Vodka and EXACTLY Vodka Soda. "So, I built the drink I couldn't find. I created EXACTLY what I wanted, and it turns out a lot of Canadians have been waiting for the same thing."

The launch also lands at a defining moment for Canadian consumers. Most of the biggest brands in the category are now owned by international beverage conglomerates, even as trade tensions and cross-border negotiations push Canadians to look harder at who actually owns what's in their cart. EXACTLY is 100% Canadian owned and 100% produced in Canada - a locally made answer at a time when "buy Canadian" has never mattered more.

"British Columbia is where the modern vodka soda category was born in Canada, and it's home for us," said Meehan. "Consumers here know the category incredibly well, so it felt like the natural place to introduce EXACTLY first."

Availability

EXACTLY Vodka Soda arrives on shelves across British Columbia this September in Lemon, Lime, Grapefruit and Cranberry flavours, available in 6-packs of 355mL cans at BC private retailers province-wide. A scaled national rollout to additional provinces will follow, with market-by-market timing to be announced.

About EXACTLY Vodka Soda

EXACTLY™ Vodka Soda is a 100% Canadian-owned and Canadian-produced ready-to-drink brand founded by Paul & Melissa Meehan, the founders of NÜTRL Vodka. Made with only three ingredients: vodka, sparkling water and natural flavour. Every can delivers 0 g carbs, no added sugar, no preservatives and 100 calories at 5% ABV. Gluten-free and proudly made in Canada.

A vodka soda, EXACTLY as it should be.

EXACTLY Vodka Soda
www.exactlyvodka.com

SOURCE Meehan Brands Inc.

Media Contact: Mike Groff, President, Me&Brands, [email protected]