New Birks Living collection unveiled in Montreal

MONTREAL, Nov. 4 /CNW Telbec/ - The new Birks Living collection is being unveiled at a private event held at the Montreal Birks flagship store tonight. The new lifestyle concept allows customers to peruse Birks' selection of exclusive houseware and design objects in an inspiring home décor set up to reflect five environments: bar, boudoir, dining, office and living. Known for its high-quality giftware and silverware, Birks has brought a fresh perspective on its traditional style by selecting and acquiring a wide range of merchandise manufactured by renowned artisans and skilled craftsmen from around the globe.

"With something to satisfy each individual's style whether contemporary, classic or exotic, the Birks Living collection will be Canada's new source for home style," said Thomas Andruskevich, President and CEO, Birks & Mayors. "The exclusive pieces showcased in the specially designed retail space include everything from vases and picture frames to crystal and stemware, each object carefully selected for its fine design elements and superior quality," he concluded.

The Birks Living assortment features over 450 products, with items at different price points. Home decor items include decorative trays, a large selection of glass and crystal pieces, a wide array of dinnerware and glassware, and even a brand new home fragrance, Birks L'Aroma. In Montreal, the recently-opened Birks Café par Europea makes for a great complement to the Birks Living concept—the resto-boutique features striking silverware, stemware and dinnerware from the Birks Living Collection, available for purchase on site.

The Birks Living Collection is on display in Montreal, Ottawa and Vancouver while a selection of items from the collection can be found at Birks stores across Canada as well as on www.birks.com.

About BIRKS
Birks & Mayors, Inc. (Amex "BMJ") is a leading operator of 64 luxury jewellery stores in the United States and Canada. As of November 4, 2010, the Company operated 33 Birks stores across most major metropolitan markets in Canada and 29 Mayors stores across Florida and Georgia, as well as two retail locations in Calgary and Vancouver under the Brinkhaus brand. Founded in 1879, BIRKS is Canada's premier luxury brand and is the Official Supplier of Jewellery for the 2010 Olympic and Paralympic Winter Games. For more information, please visit www.birks.com.

For further information:

Eva Hartling
Director, Public Relations & Events
Birks & Mayors
[email protected]
514-397-2496