MONTRÉAL, Dec. 13, 2018 /CNW Telbec/ - Tourisme Montréal is reporting outstanding attendance numbers for MTLàTABLE 2018. Nearly 120,000 people came out to enjoy a meal at participating restaurants throughout the city, generating more than $7 million for local businesses. This is a 22.6% improvement over 2016, when participation rates were comparable to 2018 (150 participating restaurants).
MTLàTABLE, an event presented by Aeroplan, gave local and visiting foodies a chance to taste Montréal cuisine and discover the city's internationally acclaimed culinary creativity. In addition to showcasing products grown in the Montréal area and across Québec, the seventh edition of MTLàTABLE cast the spotlight on local chefs. At least 70% of restaurant-goers tried more than two restaurants and 42% were first-time participants.
"Aeroplan is delighted to have been the presenting sponsor of MTLàTABLE once again, this time for its seventh edition. Food is a central part of any travel experience. We worked closely with Tourisme Montréal and some of the best restaurants in the city to secure priority booking for Aeroplan members and special benefits at key restaurants. Our members truly appreciated these perks!" said Chris Willoughby, General Manager, Marketing, Aeroplan.
Montréal's restaurant week is a Tourisme Montréal initiative that aims to familiarize the public with locally grown food and showcase the originality and diversity of Montréal fare. The event also entices patrons into restaurants during the month of November by offering fixed-price set menus. For locals and visitors, it's a chance to explore the flavours of Montréal's dynamic food scene.
MTLàTABLE is presented by Aeroplan and also made possible thanks to the support of valued partners like the Québec Ministry of Agriculture, Fisheries and Food, Swiss International Air Lines, the SAQ, Cacao Barry, ESKA and Association Restauration Québec.
"MTLàTABLE is the culinary event of the year!"
− The team at Lannes et Pacifique
"A wonderful way to discover smaller neighborhood restaurants."
− The team at Le Millen
"The event is a great opportunity to connect with new customers who are passionate about food. We're always happy to see these foodies come back throughout the year."
− The team at Chez Victoire
"An excellent initiative that casts the spotlight on local producers while helping increase our visibility during the month of November."
− The team at Bistro Licence 4
"This is a chance for Montréal restaurants to come together to celebrate and showcase our superb cuisine."
− The team at Restaurant Le St-Urbain
"What a great year! Once again, restaurant-goers were able to truly appreciate Montréal cuisine and the fine work of its chefs."
− The team at Les Coudes sur la Table
MTLàTable is an iniative of Tourisme Montréal, a private, non-profit organization that works to position Montréal as an international-calibre leisure and business travel destination. MTLàTABLE is an invitation to celebrate Montréal cuisine. From November 1 to 11, the seventh edition of this culinary event showcased delicious food at a fixed price ($17 for brunch; $23/$33/$43 for dinner) in 150 restaurants across the city. For more information about MTLàTABLE, go to www.mtlatable.org.
SOURCE Tourisme Montréal
For further information: Andrée-Anne Pelletier, Manager - Corporate Public Relations, Tourisme Montréal, 514-844-3344, 514-248-7844, [email protected]