TORONTO, June 17, 2013 /CNW/ - Microsoft Canada today announced that it
has selected Veritas Communications as its public relations agency of
record with a mandate to drive its influencer marketing and
communications during a period of accelerated transformation. The
relationship is effective July 1st with an immediate transition underway to foster success and high-impact
"Microsoft Canada could not be more thrilled to welcome Veritas
Communications aboard to help us elevate awareness and excitement about
the power of Microsoft services and devices to connect Canadians with
the passions they hold," said Chitra Anand, Public Relations Lead.
"This is a pivotal period of transition for Microsoft as we shift our
business and revitalize our story. We look forward to working with a
company like Veritas to help shape that story and engage with Canadians
across the country."
As the public relations agency of record, Veritas will assume
responsibility for supporting earned media relations and activation
around all of Microsoft's Corporation's enterprise and consumer
platforms including, among others: Windows 8, Windows Phone, Surface,
Xbox, Office, Cloud technology and Windows Azure.
"Veritas and Microsoft Canada share a set of common values such as a
commitment to innovation, a dedication to creative storytelling and a
passion for connecting with the influential Canadians that will make
this relationship an enormous and exciting success," said Krista
Webster, President of Veritas Communications. "Building off the success
of the PR agency predecessor, we feel privileged to be invited to work
with an organization that is transforming itself and all our
expectations about what is possible using technology."
Microsoft Canada also took the opportunity to thank their outgoing PR
partner High Road Communications for a decade of dedicated and focused
About Microsoft Canada
Established in 1985, Microsoft Canada Inc. is the Canadian subsidiary of
Microsoft Corporation (Nasdaq "MSFT") the worldwide leader in software,
services and solutions that help people and businesses realize their
full potential. Microsoft Canada provides nationwide sales, marketing,
consulting and local support services in both French and English.
Headquartered in Mississauga, Microsoft Canada has nine regional
offices across the country dedicated to empowering people through great
software - any time, any place and on any device. For more information
on Microsoft Canada, please visit www.microsoft.ca.
Veritas Communications is a North American agency that walks the line
between public relations and marketing to inspire positive
word-of-mouth and drive brand preference. The agency specializes in
influencer marketing and reaching brand advocates through digital,
social media, promotional and traditional channels. Veritas belongs to
the MDC Partners Network and is headquartered in Toronto with a
satellite office in New York.
SOURCE: Microsoft Canada Inc.
For further information:
Lisa Brown, Veritas Communications