TORONTO, June 17, 2013 /CNW/ - Microsoft Canada today announced that it has selected Veritas Communications as its public relations agency of record with a mandate to drive its influencer marketing and communications during a period of accelerated transformation. The relationship is effective July 1st with an immediate transition underway to foster success and high-impact results.
"Microsoft Canada could not be more thrilled to welcome Veritas Communications aboard to help us elevate awareness and excitement about the power of Microsoft services and devices to connect Canadians with the passions they hold," said Chitra Anand, Public Relations Lead. "This is a pivotal period of transition for Microsoft as we shift our business and revitalize our story. We look forward to working with a company like Veritas to help shape that story and engage with Canadians across the country."
As the public relations agency of record, Veritas will assume responsibility for supporting earned media relations and activation around all of Microsoft's Corporation's enterprise and consumer platforms including, among others: Windows 8, Windows Phone, Surface, Xbox, Office, Cloud technology and Windows Azure.
"Veritas and Microsoft Canada share a set of common values such as a commitment to innovation, a dedication to creative storytelling and a passion for connecting with the influential Canadians that will make this relationship an enormous and exciting success," said Krista Webster, President of Veritas Communications. "Building off the success of the PR agency predecessor, we feel privileged to be invited to work with an organization that is transforming itself and all our expectations about what is possible using technology."
Microsoft Canada also took the opportunity to thank their outgoing PR partner High Road Communications for a decade of dedicated and focused results.
About Microsoft Canada
Established in 1985, Microsoft Canada Inc. is the Canadian subsidiary of Microsoft Corporation (Nasdaq "MSFT") the worldwide leader in software, services and solutions that help people and businesses realize their full potential. Microsoft Canada provides nationwide sales, marketing, consulting and local support services in both French and English. Headquartered in Mississauga, Microsoft Canada has nine regional offices across the country dedicated to empowering people through great software - any time, any place and on any device. For more information on Microsoft Canada, please visit www.microsoft.ca.
Veritas Communications is a North American agency that walks the line between public relations and marketing to inspire positive word-of-mouth and drive brand preference. The agency specializes in influencer marketing and reaching brand advocates through digital, social media, promotional and traditional channels. Veritas belongs to the MDC Partners Network and is headquartered in Toronto with a satellite office in New York.
SOURCE: Microsoft Canada Inc.
For further information:
Lisa Brown, Veritas Communications