MICHELOB ULTRA ZERO MAKES ITS DEBUT IN CANADA

Labatt builds on portfolio momentum with another non-alcoholic beer, enhancing moderation options for Canadians

TORONTO, Oct. 2, 2025 /CNW/ - Today, Canada's leading brewer, Labatt Breweries of Canada, announced the launch of Michelob ULTRA Zero, a non-alcoholic beer brewed for an active lifestyle. With 0.0% alc./vol. and 30 calories per can (355mL), Michelob ULTRA Zero is the newest addition to the rapidly expanding non-alcohol beer category, crafted to give adults of legal drinking age more choice in social occasions. With Corona Cero already ranked as the number one non-alcoholic beer in Canada*, this innovation expands Labatt's portfolio of moderation-driven choices.

Photo provided by Labatt Breweries of Canada (CNW Group/Labatt Breweries of Canada)

"Labatt's commitment to Canadian consumers drives us to innovate and expand in categories where we see demand growing," said Doug Port, Vice President, Ready-To-Drink and Non-Alcoholic Beverages, Labatt Breweries of Canada. "With the non-alcohol beer segment continuing to gain momentum in Canada, this is the ideal time to debut another alcohol-free beer with Michelob ULTRA Zero."

In addition to building on Michelob ULTRA's core product offering, Michelob ULTRA Zero will also be included in the brand's marquee sports partnerships, including the National Basketball Association (NBA) in Canada, the PGA TOUR and the upcoming FIFA World Cup 2026™.

"These partnerships showcase the brand on some of the world's biggest stages, creating more opportunities for fans to try and enjoy Michelob ULTRA Zero," continued Port. "By complementing these major cultural moments with non-alcoholic options, it further delivers on Labatt's commitment to offer meaningful brand experiences, while promoting choice and responsible consumption."

Michelob ULTRA Zero will be available at participating retailers across Canada starting at the end of October, in 6x355mL-pack and 12x355mL-pack can formats.

*Source: Data/claim comes from the published provincial sales source (Nielsen) using July YTD data.

About Labatt Breweries of Canada

Labatt Breweries of Canada is one of Canada's most established businesses and its leading beverage company, with over 3,500 employees; an unmatched portfolio of more than 70 quality beers including Bud Light, Busch, Corona, Michelob Ultra and Modelo Especial, ready-to-drink products including Cutwater, Mike's Hard and NÜTRL, and non-alcoholic products including Budweiser Zero and Corona Cero; six key breweries; and four craft breweries from coast-to-coast. Our employees are the driving force behind our business – brewing the world's most loved beverages, building iconic brands and creating meaningful experiences for Canadians. Through 178 years of brewing excellence, we are always looking to serve up new ways to meet life's moments, dream big to move our industry forward and make a meaningful impact in our communities through a collective purpose of creating A Future with More Cheers.

SOURCE Labatt Breweries of Canada

For further information: Veronica Bart, Senior Communications Manager, Labatt Breweries of Canada, [email protected], 647-926-5028; Rebecca Mejia, Account Director, Veritas Communications, [email protected], 647-927-4877