TORONTO, Sept. 6, 2012 /CNW/ - Tim A. Reuss, President and CEO of Mercedes-Benz Canada, today joined The Honourable Peter Fassbender, Mayor of Langley, and Ajay Dilawri, President of the Dilawri Group of Companies, to break ground and celebrate the official start of construction that will create a modern new Mercedes-Benz retail facility in the Fraser Valley.
Prominently located on a 3.8 acre site at the busy corner of Glover Road and the Langley Bypass, the expansive 46,500 square foot building will be an ideal home for the Mercedes-Benz, AMG and smart brands in Langley. In addition, the dealership is also perfectly situated to serve the growing after-sales, parts and accessories needs of valued customers in the region.
The design and layout of the new structure will follow the proprietary Mercedes-Benz "Autohaus" concept, which guarantees a consistent brand identity for each dealership in the company's cross-Canada network. For example, the open concept, 16,600 square foot showroom will incorporate the trademark widespread use of glass to maintain transparency and create a bright and airy feeling throughout the display area.
The large service area encompasses nearly 10,000 square feet, and will offer 16 state-of-the-art bays, including 2 oversized bays to accommodate the Mercedes-Benz Sprinter. Furthermore, a separate, dedicated area with the capacity to accommodate up to 5 cars at once will help streamline the process for new and pre-owned vehicle deliveries.
The construction of Langley Mercedes-Benz represents a $9.5 million dollar investment that will create new jobs and help further boost the economy in the region. Plans for the new building were developed by Kasian Architecture, and the project is being managed by Ledcor. Construction will begin immediately, and the dealership is slated for completion in the spring of 2013.
"I'm delighted to welcome the Mercedes-Benz dealership to our community and to the Fraser Valley," said The Honourable Peter Fassbender, Mayor of Langley. "I believe that its location is ideal, and on behalf of our Council, I wish the new Langley Mercedes-Benz dealership much success. This is just one more economic boost for our community, and another step in making the City of Langley 'The Place To Be'."
"We are very excited to join the Mercedes-Benz Canada dealer network, and look forward to serving our future Mercedes-Benz customers," said Ajay Dilawri, President of the Dilawri Group of Companies. "The significant investment announced today will ensure that we erect a new facility in Langley that is truly representative of this well-respected mark."
"This retail facility represents a new dealer appointment for us, and we are extremely pleased to work with the Dilawri Group to ensure that we are well-represented in this important region," said Tim A. Reuss, President and CEO of Mercedes-Benz Canada. "We feel there is an enormous potential for growth in the Fraser Valley, and a beautiful new home for our brands at one of the most high profile corners in Langley will ensure that we are poised and ready to best serve the needs of existing and potential customers alike in the area."
About Mercedes-Benz Canada
Mercedes-Benz Canada is responsible for the sales, marketing and service of the four brands within the Mercedes-Benz Group in Canada: Mercedes-Benz, smart, AMG, and Maybach. Headquartered in Toronto, Ontario, Mercedes-Benz Canada Inc. employs approximately 1,300 people in 19 locations across Canada. Through a nationwide network of 13 Mercedes-Benz owned retail operations and 40 authorized dealerships, Mercedes-Benz Canada sold 32,914 vehicles in 2011, the best year ever reported for Mercedes-Benz Canada Inc.
About the Dilawri Group
The Dilawri Group of Companies is Canada's largest automotive group. The Dilawri Group of Companies encompasses 41 dealerships in Ontario, Saskatchewan, Alberta and British Columbia, and represents 28 quality brands. Owned and operated by Tony, Kap and Ajay Dilawri, the company continues to expand throughout Canada, building on its 25 year history of excellence in the automotive industry. With more than 1,600 employees, the company is proud to offer exceptional products and service in every dealership. The Dilawri Group of Companies is not only a leader in the automotive industry; it is also a leader in the communities it serves. Through meaningful and targeted philanthropy, Dilawri is committed to making Canada a better place to live. www.dilawri.ca
Image with caption: "Hannu Ylanko, Vice President, National Sales, Mercedes-Benz Canada, The Honourable Peter Fassbender, Langley City Mayor, Tim A. Reuss, President and CEO of Mercedes-Benz Canada, Ajay Dilawri, President of the Dilawri Group of Companies, and Christian Dubois, Regional Director of Operations, Dilawri Group of Companies, gathered today to celebrate the official start of construction of Langley Mercedes-Benz. (CNW Group/Mercedes-Benz Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20120906_C4577_PHOTO_EN_17565.jpg
SOURCE: Mercedes-Benz Canada Inc.
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