Media/Photo Opportunity - 12 cows mooo-ve to Royal Ontario Museum to
celebrate ice cream made from 100% Canadian milk

Leading into Thanksgiving , Dairy Farmers of Ontario promote ice cream

TORONTO , Oct. 5 /CNW/ - On Tuesday, October 6th, 2009 a herd of a dozen dairy cows will visit the city for a photo opportunity in front of the world renowned Michael Lee-Chin Crystal at the Royal Ontario Museum (ROM) to increase awareness of ice cream made with 100% Canadian milk, and remind consumers where real milk comes from.

Canadians can support their local farmers by choosing to buy local products - including ice cream made with 100% Canadian milk.

The ROM is pleased to support the DFO as they remind people where milk comes from, and that urban life still depends in many ways on its rural surroundings. The juxtaposition of dairy cows against the sleekly contemporary Michael-Lee Chin Crystal is a reminder to urbanites to think about the rural life around us, where our food comes from, and the domesticated animals that have served us for centuries. The ROM supports the sustainable locavore agriculture movement through it's work with Ontario farmers in providing local, artisanal and sustainable foods in it's restaurants - c5 and Food Studio.

    
    When:        Tuesday, October 6th, 2009

    Where:       Royal Ontario Museum
                 Bloor Street Plaza near the Michael-Lee Chin Crystal
                 100 Queen's Park
                 Toronto, ON

    10:00 a.m.   Remarks in the ROM's Queen's Park Rotunda
                    -  Norma Winters, Dairy Farmer & Board member, Dairy
                       Farmers of Ontario
                    -  William Thorsell, Director and CEO, Royal Ontario
                       Museum
                    -  Rick Johnson, Haliburton-Kawartha Lakes-Brock, PA to
                       the Minister of Agriculture, Food and Rural Affairs

                 Media/stakeholder reception
                    -  Kawartha Ice Cream topped with Château des Charmes
                       Icewine will be served with Apple Pie, St. Albert and
                       Ivanhoe Ontario Cheddar Cheese

    10:30 a.m.   Photo Opportunity on the Plaza
                 Distribution of Nestle HÄAGEN-DAZS Ice Cream novelties made
                 with 100% Canadian milk to public on the Plaza, beside the
                 Ontario cows
    

For further information: Alanna Banks, Media Profile, [phone], [email protected]