Media Alert / Photo Opportunity - Canadian Tire stores across Canada celebrate Jumpstart Day to help local kids get in the game

Customers can donate $2 in exchange for a red ball

TORONTO, May 21, 2013 /CNW/ - On May 25, the fifth annual Jumpstart Day will take place at Canadian Tire stores across Canada. The day-long fundraising event is the celebration of Jumpstart's May Red Ball campaign, which, through the month of May, encourages customers to donate $2 in exchange for a red ball - a national symbol for child's play.

Donations to Jumpstart help the one in three Canadian families who cannot afford to enrol their children in organized sports and recreation. All funds raised through the May Red Ball campaign and on Jumpstart Day stay within the local community to help local children.

Over the past eight years, Canadian Tire Jumpstart has helped more than 580,000 kids across Canada by removing the financial barriers that prevent children from participating.

Customers can also celebrate Jumpstart Day through the following activities at select stores:

• Visit Canadian Tire Retail, Mark's, Sport Chek, Atmosphere and Canadian Tire Gas+ locations across the country to make a $2 donation to Jumpstart in exchange for a red ball.
• Make a donation and be treated to a Go Clean waterless car wash at select Canadian Tire locations and help attempt to set a Guinness World Record.
• Visit Pita Pit throughout the remainder of the month of May to make a $2 donation in exchange for a red ball and a coupon for $1 off the next purchase.
• Take part in the Buffalo Wild Wing, "Eat Wings Raise Funds" event happening Wednesday's in May at locations across Canada.  Bring in a coupon from the restaurants' website and Buffalo Wild Wings will make a donation to Jumpstart.

Canadian Tire invites residents across Canada to get involved and make a difference.

WHAT:	Jumpstart Day celebrations taking place at various locations across Canada
WHEN:	Saturday, May 25, 2013
WHERE:	Photo opportunities are available at select Canadian Tire locations across Canada

 

SOURCE: CANADIAN TIRE CORPORATION, LIMITED

or to schedule an interview or photo request, please contact:

Erin Chard
North Strategic
[email protected]
905-806-2956

Julie Bellissimo
Canadian Tire Corporation
[email protected]
416-480-3180