Media Advisory/Photo Op - Anti-distracted driving campaign launch
Jul 27, 2012, 08:00 ET
TORONTO, July 27, 2012 /CNW/ -
|What:||CAA South Central Ontario, the Ministry of Transportation, the Ontario Provincial Police and members of the Traffic Safety Coalition will launch a four-week long anti-distracted driving initiative. The aim of the campaign is to raise awareness regarding high-risk behaviours behind the wheel and encourage safe driving habits in hopes of reducing collisions and fatalities on our roads.|
|When:|| Wednesday August 1, 2012
10:30 A.M.: News conference
Missing: Anti-distracted driving campaign official launch.
11:00 A.M.: Photo Op
Drivers take to the track in go karts to demonstrate the challenges and potential dangers of being distracted while texting behind the wheel.
|Where:|| Grandprix Kartways
75 Carl Hall Road
Toronto, ON M3K 2B9
Note: No open toe shoes allowed on track.
|Who:|| Teresa Di Felice, Director Government & Community Relations, CAASCO
Ken MacDonald, OPP Superintendent, Highway Safety Division GTA
Vic Dhillon, MPP & Parliamentary Assistant to the Minister of Transportation
CAA South Central Ontario is a not-for-profit auto club offering insurance, travel, automotive care and roadside services. There are more than 1.8 million CAA members in South Central Ontario and 5 million members in Canada. We're more than Roadside Assistance. We're Life-side Assistance.Visit www.caasco.com.
SOURCE: CAA South Central Ontario
For further information:
Media contact: Silvana Aceto, Media and PR Specialist, CAA SCO, [email protected], Office: (905) 771-3194, Cell: (416) 209-4930 or Jeff LeMoine, Communications Specialist, [email protected], Office: (905) 771-4709, Cell: (416) 254-0641.
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