TORONTO, Oct. 26, 2015 /CNW/ - Today, American Express is opening the doors to allow people to experience the access that American Express Invites and the Front of The Line program have to offer Cardmembers– even if they don't currently have an Amex Card.
"Not a Cardmember yet, not a problem" is the tagline of the campaign. Non-Cardmembers are given a chance to experience one time access to a special event, and pre-sales to some of the biggest concerts going on sale this Fall.
Starting today, Canadians who visit http://www.amexinvites.ca will have the chance to enter a contest to get on the guest-list for special dining and film events and get a one-time use promo code to access pre-sale tickets to some of the hottest concerts this Fall. Concert announcements to follow.
Events include an advanced screening of The Hunger Games: Mockingjay Part 2 and an exclusive dining experience at one of Canada's Best New Restaurants as determined by Air Canada enRoute magazine. Further details provided below.
This is a first for the company, which has been at the forefront of providing great entertainment access to its customers for 26 years.
Advanced Screening of The Hunger Games:
Mockingjay Part 2
Exclusive Dining Experience at one of Canada's
Best New Restaurants as determined by Air
Canada enRoute Magazine
Witness the epic battle the world has been
waiting for. Here's your chance to attend the
special advanced screening of The Hunger
Games: Mockingjay Part 2, presented by American Express.
Attend exclusive premium dining event at one of
Canada's top 10 best new restaurants, as
determined by Air Canada enRoute magazine. The
evening will feature a prix fixe menu created by an
Contest Start Date: October 26, 2015
Contest End Date: November 9, 2015
Event Date: November 18, 2015
Registration: 6:30 pm
Screening: 7:30 pm
Street West, Toronto
Calgary – Pigeonhole
Vancouver - Annalena
Toronto - TBC
David Barnes, VP of Communications and Advertising at American Express Canada is available to discuss the campaign and the strategy behind it. For further information or to schedule an interview please contact Becky Brescacin at [email protected] or 416-644-1398.
About American Express Canada
American Express in Canada operates as Amex Bank of Canada and Amex Canada Inc. Both are wholly owned subsidiaries of the New York based American Express Travel Related Services Company, Inc., the largest operating unit of the American Express Company. Amex Bank of Canada is the issuer of American Express charge and credit cards, with outstanding products like the American Express® Gold Rewards Card, the American Express® Platinum Card, and the American Express® AeroplanPlus® Gold Card. Amex Canada Inc. operates the Travellers Cheques division in Canada. American Express opened its first offices in Toronto and Hamilton in 1853 and now employs 3,700 Canadians coast-to-coast. For more information, visit AmericanExpress.ca or connect with us at Facebook.com/AmericanExpressCanada and YouTube.com/AmericanExpressCAD.
About Air Canada enRoute
Air Canada enRoute is Air Canada's award-winning travel media brand. An inspirational authority for the global traveller, it reaches passengers at every step of their journey through its multimedia portfolio: print publications (including Air Canada enRoute, the iconic magazine with over 1 million readers each month, Air Canada enRoute edition, the Air Canada enRoute Inflight Entertainment Guide and a series of special-interest publications), digital channels (enroute.aircanada.com), a dining app (Air Canada enRoute Eats) and many prestigious programs and events (Canada's Best New Restaurants, the Air Canada enRoute Film Festival, the Air Canada enRoute Hotel Design Awards).
Air Canada enRoute is produced by Spafax, one of the world's leading content marketing agencies and providers of inflight media, with offices in 15 cities around the world. Visit us at enroute.aircanada.com and follow us on Twitter and Instagram: @enRoutemag, #enRouteTop10.
SOURCE American Express
For further information: or to schedule an interview please contact Becky Brescacin at [email protected] or 416-644-1398.