Media Advisory - Public Sector Social Media: New Rules of Engagement

OTTAWA, April 30 /CNW Telbec/ - Public sector leaders discuss how to use social media to improve organizational performance at Public Sector Social Media: New Rules of Engagement, hosted by The Conference Board of Canada.

According to the recent Conference Board report, Navigating Through the Storm: Leaders and the World of Work in 2020, social media is one of the top 10 trends transforming work, workplaces and workforces.

    When:     May 3 - 4, 2010

    Who:      James L. Norrie, Associate Dean, Ted Rogers School of
              Management, will examine social media's internal and external
              business potential, at 8:45 a.m., Monday

              Mark Faul, Manager, E-Media and Service Integration Branch
              City of Ottawa, will provide an overview of how the City of
              Ottawa began to use social media, at 11:45 a.m., Monday

              Colin McKay, Director, Research and Education and Outreach,
              Office of the Privacy Commissioner of Canada, will discuss
              social media and privacy in the public sector, at 12:00 p.m.,

              Jeff Braybrook, Senior Director, Chief Information Officer
              Branch, Treasury Board of Canada Secretariat, will examine
              existing and new social media guidelines for government
              departments, at 8:30 a.m., Tuesday

    Where:    Crowne Plaza Ottawa Hotel, 101 Lyon St., Ottawa

For more information, visit:

The conference is sponsored by Innovapost, IPAC, Bullfrog Power and Zerofootprint.

Media must register in advance.

SOURCE Conference Board of Canada

For further information: For further information: or media accreditation, contact: Yvonne Squires, Marketing and Communications Coordinator, Tel.: (613) 526-3090, ext. 221, E-mail:

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