Media advisory - Canadian Tire casts its line ... in Montreal - The company
takes part in the Pêche en herbe program by providing fishing rods and tackle
to promote this quintessentially Quebec sport

MONTREAL, June 7 /CNW Telbec/ - Children from two elementary school classes at École Gilles-Vigneault in Montreal will take in their first fishing trip with a Pêche en herbe training session offered by Groupe uni des éducateurs-naturalistes et professionnels en environnement (GUEPE). Join them for their first "fishing expedition".

    WHO:     Elementary school children from École Gilles-Vigneault in
             Montréal, Patrick Campeau, professional angler and Canadian Tire
             spokesperson for Pêche en herbe and Stéphane Lorrain, Associate
             Dealer at Ville Saint-Laurent.

    WHEN:    June 9th, starting at 9h30

    WHAT:    A Pêche en herbe training session (basics of fishing, biology of
             fish, aquatic safety notions while fishing)

    WHERE:   Bois-de-Liesse Nature Park (peninsula sector)(i) - near the
             shore of Rivière des Prairies

About Pêche en herbe

Set up to create a new generation of anglers, Pêche en herbe is a Quebec Wildlife Foundation program, of which Canadian Tire is the official sponsor. More than 145,000 boys and girls have been initiated to sport fishing since the program's inception in 1999 and 18,000 more will undergo training this year.



SOURCE Canadian Tire Corporation, Limited

For further information: For further information: Daniel Despins, (450) 621-2240,; Alexandre Lainesse, (514) 908-0110, poste 310,

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