Tis the season for McCafé - the brand launches its biggest and boldest Canadian festive campaign to-date with unique $1 Any Size brewed coffee promotion
TORONTO, Nov. 7, 2017 /CNW/ - This season, McCafé is serving up more holiday cheer than ever before by introducing its biggest festive campaign since the brand's Canadian launch in 2011, as a small gift of appreciation to Canadians for choosing McCafé.
The McCafé festive lineup, which is available in participating McDonald's restaurants across the country starting today, will feature four uniquely-designed decorated cups, complete with bright red lids – marking the first time the brand has changed the colour of its signature lid.
The campaign will also include a national promotion and limited menu items at participating McDonald's restaurants that celebrate the season, including:
- From November 13th to December 10th, get Any Size Premium Roast coffee, including a new XL size, for $1 plus tax
- New sweet treats including Gingerbread Blondies and Peppermint Brownies (made without gluten). Participating Quebec restaurants will be offering a Chocolate Hazelnut Croissant in place of the Peppermint Brownie
- The Peppermint Mocha and Peppermint Hot Chocolate for the young at heart, and the new Crème Brûlée Latte for a more sophisticated treat
- New festive flavoured Crème Brûlée and Peppermint Mocha Iced Frappés will be introduced. For the first time, Iced Frappés are offered year-round to build on the momentum created by the popular Oreo Iced Frappés this summer
"Canadians are at the heart of every cup of McCafé served and this holiday season, our festive offering is our way of giving back to them as a small token of appreciation for their continued loyalty," says Catherine Crozier, Head of McCafé Innovation, Marketing and Brand Development. "Our festive lineup has something for everyone to get excited about, from our bright red lids, to our $1 Any Size Premium Roast coffee offer."
The McCafé festive menu runs until the end of the year. Join the conversation online using #McCafeYourHoliday.
SOURCE McDonald's Canada
For further information: please contact: Kristen Hunter, McDonald's Canada, Kristen.firstname.lastname@example.org, 416-525-1676; McDonald's Media Relations Line, email@example.com, 1-877-786-3342