With the Most Magical Bottle of the Holiday Season
TORONTO, Nov. 18 /CNW/ - Canadians can celebrate the Holidays with one
of the most novel spirits this season, Malibu Snowflake rum, a
groundbreaking new product that hits retail shelves this month.
Available in most markets* across the country, the limited edition
Malibu Snowflake is a Caribbean rum with coconut flavoured liquor. It
is infused with real coconut flakes that appear magically suspended in
the clear coconut rum.
"The bottle's imaginative design resembles a snow globe," says Kirsten
Devitt, Senior Brand Manager at Corby Distilleries. "A portion of the
bottle's wrap is transparent, highlighting the continually suspended
coconut flakes that never sink to the bottom or float to the top."
Canada will be both the first and only country where consumers can
experience Malibu Snowflake during Winter 2010/2011. And, in another
'first', the new-to-market product is Malibu's first winter-specific
offering to be made available in Canada.
"Malibu Snowflake blends the chill of Canadian winters with the exotic
warmth of the Caribbean," Devitt adds. "This easily mixable, highly
giftable product is sure to be a hit for Holiday 2010."
For a limited time only and while supplies last, the 750 ml Malibu
Snowflake retails at the same price point as the original Malibu
product ($21.29- $25.99). Malibu Snowflake will be available in
*British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, New
Brunswick and Prince Edward Island.
A range of Holiday cocktails has been developed by top mixologists at
the Toronto Institute of Bartending using Malibu Snowflake:
1.5 oz Malibu Snowflake
.5 oz Absolut Mango
2 oz White Grape Juice
Twist of lime
Preparation: Stir all ingredients over ice and strain into chilled
martini glass. Add a lime twist.
.75 oz Malibu Snowflake
.25 oz McGuinness Blue Curacao
Preparation: Layer Malibu Snowflake over Blue Curacao into a chilled
2 oz Malibu Snowflake
2 oz White Cranberry Juice
Twist of lemon
Preparation: Stir all ingredients over ice and in a tall chilled glass.
Add a lemon twist.
Malibu is the original Caribbean rum with natural coconut flavour and
the world's favourite, selling more than 3 million cases each year in
over 150 countries. With its beginnings on the island of Barbados,
Malibu is perfect for creating cool and refreshing cocktails perfect
for any occasion. The delicious and distinct flavour of Malibu has
been honoured at several major international spirits competitions,
including silver at the 2007 San Francisco World Spirits Competition.
Malibu is operated and marketed globally by The Absolut Company, a
unit of Pernod Ricard.
Corby Distilleries Limited is a leading Canadian manufacturer and
marketer of spirits and imported wines. Corby's portfolio of
owned-brands includes some of the most renowned brands in Canada,
including Wiser's Canadian whiskies, Lamb's rum, Polar Ice vodka, and
McGuinness liqueurs. Through its affiliation with Pernod Ricard, Corby
also represents leading international brands such as ABSOLUT vodka and
Chivas Regal, The Glenlivet and Ballantine's Scotch whiskies, Jameson
Irish whiskey, Beefeater gin, Malibu rum, Kahlúa liqueur, G.H. Mumm
champagne, and Jacob's Creek and Wyndham Estate wines.
Please enjoy our products responsibly.
SOURCE Corby Spirit and Wine Limited
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