Fascinating #22RandomFacts videos created for MenExpert.ca starring Joffrey Lupul, Alexandre Burrows, and Brendan Gallagher
MONTREAL / TORONTO, Dec. 23, 2014 /CNW Telbec/ - Mustache or Mullet? White tape or Black tape? Guilty Pleasure? First purchase with your NHL® paycheque? These are a few of the hockey, lifestyle, and grooming questions posed to charming hockey stars in a new series of entertaining videos from L'Oréal Paris Men Expert, official skincare and haircare brand of the National Hockey League Players' Association (NHLPA) and the National Hockey League (NHL).
Now available on MenExpert.ca, Joffrey Lupul and Brendan Gallagher, two of the NHL's most prominent players, will star in short videos in which they reveal some random, previously unknown facts about themselves. In February, fans will be entertained when Alexandre Burrows will star in his own video, answering 22 random facts.
A highlight reel of the videos will be featured on NHL.com and YouTube.com, with links to the entire interview on MenExpert.ca. Fans are invited to share their reactions on social media using the hashtag #22RandomFacts.
"As random as it gets; we asked it during these video interviews – from favourite midnight snack to what music they play in the locker room. Joffrey, Alexandre, Brendan are not only sharp on the ice, they are just as quick on camera; they have answered every possible question without hesitation," said Amelie Fortier-Cyr, Brand Director for L'Oréal Paris Men Expert.
"We have created this humorous, original content - combining men's passions for hockey and entertaining online videos - to highlight Men Expert's position as the NHL and NHLPA's official skincare and haircare brand, as well as the go-to grooming brand for men," added Fortier-Cyr.
The leading skin care brand in Canada, L'Oréal Paris Men Expert's sponsorship of the NHLPA and NHL is the brand's first sports sponsorship. In addition to this video series, the multi-faceted sponsorship includes a monthly contest where fans can go to MenExpert.ca for a chance to win four NHL tickets to any regular-season game of their choice.
About L'Oréal Paris
L'Oréal Paris is a division of L'Oréal Canada, a wholly-owned subsidiary of the L'Oréal Group, the largest cosmetics company in the world. Headquartered in Montreal, L'Oréal Canada had sales of over $900 million in 2012 and employs over 1,200 people. The company's prestigious portfolio of over 30 brands encompasses all aspects of beauty. For more information, please visit: www.lorealparis.ca. Follow L'Oréal Paris of Canada on Facebook.com/lorealpariscanada and Twitter @LOrealParisCAN.
About the NHL
The National Hockey League (NHL®), founded in 1917, consists of 30 Member Clubs, each reflecting the League's international makeup with players from more than 20 countries represented on team rosters, vying for the most cherished and historic trophy in professional sports – the Stanley Cup®. Every year the NHL entertains more than 250 million fans in-arena and through its partners on national television and radio; more than 10 million fans on its social platforms; and more than 300 million fans online at NHL.com. In Canada, the 2014-15 season marks the beginning of a landmark 12-year broadcast and multimedia agreement with Rogers Communications, which includes national rights to NHL games on all platforms in all languages. In the U.S., the NHL is in the fourth season of its 10-year agreement with NBC and NBCSN, the 10th consecutive season both networks have served as national television partners. The NHL is committed to giving back to the community with programs including: Hockey is for Everyone™, which supports nonprofit youth hockey organizations across North America; Hockey Fights Cancer™, raising money for local and national cancer organizations; NHL Green™, which is committed to pursuing sustainable business practices; and a partnership with the You Can Play Project, which is committed to supporting the LGBT community and fighting homophobia in sports. The NHL received three 2014 Sports Business Awards: "Sports League of the Year," "Sports Executive of the Year" recognizing Commissioner Gary Bettman, and "Sports Event of the Year" for the 2014 Bridgestone NHL Winter Classic®. For more information, visit NHL.com.
About the National Hockey League Players' Association
The National Hockey League Players' Association (NHLPA), established in 1967, is a labour organization whose members are the players in the National Hockey League (NHL). The NHLPA works on behalf of the players in varied disciplines such as labour relations, product licensing, marketing, international hockey and community relations, all in furtherance of its efforts to promote its members and the game of hockey. In 1999, the NHLPA launched the Goals & Dreams fund as a way for the players to give something back to the game they love. Over the past 15 years, more than 70,000 deserving children in 32 countries have benefited from the players' donations of hockey equipment. NHLPA Goals & Dreams has donated more than $22-million to grassroots hockey programs, making it the largest program of its kind. For more information on the NHLPA, please visit www.nhlpa.com.
NHLPA, National Hockey League Players' Association and the NHLPA logo are trademarks of the NHLPA. © NHLPA.
NHL and the NHL Shield are registered trademarks of the National Hockey League. © NHL 2014. All Rights Reserved.
SOURCE: L'Oreal Paris
For further information: Media Contacts: Cathy Cowan, Cowan & Company: [email protected]; Jasmine Ghafour, NHL Communications: [email protected]; Jonathan Weatherdon, NHLPA Communications: [email protected]