L'Oréal mobilizes 30,000 employees across 500 NGOs for Citizen Day, its global solidarity day

MONTREAL, June 30, 2017 /CNW Telbec/ - Every year since 2010, L'Oréal employees dedicate an entire workday during the summer to support NGOs committed to social and environmental initiatives. This includes actions such as clean-ups of natural sites, leading well-being workshops for the elderly, the refurbishment of welcome centers for people in fragile situations, and assistance with writing of CVs. In 2017, a total of 200,000 hours of voluntary work will be carried out all around the world throughout the summer, including 2,000 hours in Canada on June 8.

"It is a great source of pride every year to see a growing number of L'Oréal employees volunteering to help support causes in the countries in which we are present," declared Jean-Paul Agon, Chairman and CEO of L'Oréal, at the head of this initiative. "By organizing the Citizen Day, we allow them to become actors in our social responsibility and environmental initiatives."

A growing global commitment: 30,000 participating employees

During Citizen Day, employees from L'Oréal subsidiaries all over the world and members of the Executive Committee mobilize and support a number of causes. Year after year, the participation rate in these 70 countries continues to grow: from 20,000 committed employees in 2013, to over 28,000 in 2016.

"Citizen Day has become a key moment in our company's life," said Isabel Marey-Semper, Executive Vice President Communications & Public Affairs, General Manager L'Oréal Foundation. "This day, organized around five axes – disability, fight against exclusion, acting for employment, intergenerational solidarity and the environment – requires several months of preparation in close collaboration with our NGO partners. The enthusiasm, energy and motivation of everyone taking part allow us to have a positive and concrete impact on the beneficiaries of the NGOs that we support."

Fighting exclusion, solidarity and the environment: specific initiatives organized for L'Oréal Canada employees

Nearly 400 L'Oréal Canada employees based in Montreal volunteered on June 8 to do a variety of activities such as food sorting, gardening, cleaning and beautifying green spaces. In partnership with organizations such as Moisson Montreal, Mission Bon Acceuil, MU, One Tree Planted, and Look Good Feel Better, the employees rolled up their sleeves and converted a day of chores into one of solidarity to help the communities around them.

"Citizen's Day at L'Oréal Canada has become a real mobilizing event, and my teams are happy to participate year after year," said Frank Kollmar, President and CEO of L'Oréal Canada. "I am very proud to see the commitment of employees from the Montreal headquarters, plant and at our distribution center in Ville Saint-Laurent, as well as at our Toronto office, to improve the communities around them."

Toronto office employees will hold their Citizen's Day on August 9th.

A global chain of solidarity

Today, Citizen Day has successfully been exported around the world and now takes place in 70 countries in which L'Oréal is present. Almost 30,000 employees are set to become actors of the Group's commitments until October.


Global Figures 2016


28,000 employees in 70 countries


515 beneficiary organizations


20,000 hours of voluntary work


34,000 beneficiaries




Canada Figures 2017


400 employees


28 beneficiary organizations


2000 hours of voluntary work


2976 makeup bags prepared


3780 snacks assembled


47 520 boxes non-perishables cans prepared


1000kg of accessories and 700kg of non-perishable sorted


About L'Oréal

For more than 105 years, L'Oréal has been dedicated to beauty. With an international portfolio of 32 diverse and complementary brands, the Group generated a consolidated turnover of 25.26 billion euros in 2015, and employs 82,900 people around the world. As the global leader in the beauty sector, L'Oréal is present across the entire distribution network: consumer goods outlets, department stores, pharmacies and drugstores, hairdresser salons, travel retail outlets, brand boutiques and online.

L'Oréal relies on the excellence of its Research and Innovation and on its 3,780 researchers to satisfy all beauty aspirations around the world. In the run-up to 2020, L'Oréal has made a strong commitment to ensuring sustainable development all across its value chain with its "Sharing Beauty with All" program. www.loreal.com

About L'Oréal Canada

L'Oréal Canada is a wholly-owned subsidiary of L'Oréal Group, the largest cosmetics company in the world.

Headquartered in Montreal, L'Oréal Canada had sales of $1.133 billion in 2016 and employs more than 1,300 people. The company holds a portfolio of 39 brands, encompassing all aspects of beauty, and is present across all distribution networks: mass market, department stores, salons, pharmacies, drugstores, and branded retail.



SOURCE L'Oréal Canada Inc.

For further information: Virginie Hotte-Dupuis, L'Oréal Canada, 514-287-4618, vhottedupuis@ca.loreal.com

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