LG introduces Canadian Pro Basketball star Cory Joseph as official ambassador of LG G5 smartphone

Joseph to be dubbed "Chief Playmaker"

TORONTO, April 4, 2016 /CNW/ - Canada's own Cory Joseph, point guard for the Toronto Raptors, is the latest champion of the LG G5 smartphone, the award-winning device that wowed reviewers at its 2016 Mobile World Congress unveiling. Joseph officially switches to the LG G5 today and in addition to being the smoothest ball-handler among LG G5 users globally, he will spread his love of the device through a series of marketing and advertising initiatives through the 2016-2017 season. 

The LG G5 is the company's first ever modular smartphone featuring a range of companion devices, one of which instantly transforms it into a digital camera with a real camera-like grip. The G5 also features the industry's only extreme wide angle lens, a DSLR-like manual mode and more. Plus, the added ability to swap out a depleted battery for a fully charged one in seconds, means users are never without power.

"It's impossible to use the LG G5 without being impressed," says Joseph. "It's the smartest smartphone I've ever used and it's really something I can get behind. The companion devices blew my mind and once you've experienced the back-up battery switch out – you'll never go back. It's a game changer."

As part of his Canadian LG G5 ambassadorship, Joseph will appear in LG ads that may include TV, radio, print, out-of-home, point of sale and digital advertising. He will also participate in social media integrations and personal appearances.

Key features of Canada's first modular smartphone include:

  • An all-metal aluminum body
  • Dual camera for standard lens use or 135 degree wide angle lens
  • Expandable memory
  • Qualcomm Quick Charge 3.0 capable
  • Excellent battery life

"Cory Joseph is a Canadian success story," says Eunice Lee, Brand Manager – Mobile Communications at LG Electronics Canada. "As a high performance athlete, we thought Cory would be the ideal ambassador for such a high performance smartphone. Just like in basketball, having the competitive edge comes down to teamwork and we believe the LG G5 smartphone, plus the companion devices, empower consumers to outperform in work and in everyday life."

The eagerly anticipated LG G5 will be available in Canada on April 8, 2016 at all major carriers and retailers.

About LG Electronics Mobile Communications Company
LG Electronics Mobile Communications Company is a global leader and trend setter in the mobile and wearable industry with breakthrough technologies and innovative designs. By continually developing highly competitive core technologies in the areas of display, battery, camera optics and LTE technology, LG creates handsets and wearables that fit the lifestyles of a wide range of people all over the world. While helping to enhance the mobile user experience by incorporating unique, sophisticated designs and intuitive UX features, LG is also committed to guiding consumers into the era of convergence and Internet of Things, maximizing inter-device connectivity between a wide range of smartphones, tablets, wearables, home and portable electronics products. For more information, please visit www.LG.com.

About LG Electronics Canada
The LG brand was established in 1995. The company is a global leader in electronics, information and communications products, with more than 117 operations around the world, and annual worldwide revenues of more than US $49 billion. LG Canada is comprised of five business units - Mobile Communications, Home Appliance, Home Entertainment, Business Solutions and Commercial Air Conditioning. The company has offices in Toronto and Vancouver. LG Canada is focused on delivering award-winning products known for blending style and technology. These innovative products include cell phones, flat screen TVs, laptop computers and home appliances. For more information please visit www.LG.com

SOURCE LG Electronics Canada

Image with caption: "Cory Joseph announced as LG Electronics' "Chief Playmaker" for the all new LG G5 (CNW Group/LG Electronics Canada)". Image available at: http://photos.newswire.ca/images/download/20160404_C3188_PHOTO_EN_655895.jpg

Image with caption: "Cory Joseph tests out the all new LG G5 and LG 360 VR (CNW Group/LG Electronics Canada)". Image available at: http://photos.newswire.ca/images/download/20160404_C3188_PHOTO_EN_655899.jpg

Image with caption: "Behind the scenes with Cory Joseph and LG Electronics (CNW Group/LG Electronics Canada)". Image available at: http://photos.newswire.ca/images/download/20160404_C3188_PHOTO_EN_655901.jpg

For further information: Media Contacts: Albert Lee, LG Canada, C: 647.534.6996, albert.lee@lge.com; Lisa Yerilin, LG-One Canada, P: 416-486-2563, C: 647.461.1049, lisa.yerilin@lg-one.com; For more information: LG.com, @LGCanada


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