TORONTO, Nov. 12, 2014 /CNW/ - LACOSTE Canada is proud to announce the launch of The Croc Gives Back - a cause marketing campaign dedicated to supporting the Right To Play Promoting Life-skills in Aboriginal Youth (PLAY) program in 2015.
The Canadian fundraising campaign will be held in the 14 LACOSTE boutiques from coast-to-coast between November 12th and December 31st, 2014, as well as on the brand's Canadian e-commerce website. From the sale of each iconic L.12.12. polo shirt, five dollars will be donated to Right To Play to benefit Aboriginal children and youth. With this campaign, LACOSTE Canada's goal is to raise more than $10,000 to directly support the PLAY Youth Symposium, a unique youth leadership event to be held three times in 2015.
Right To Play is a global organization that uses the transformative power of play to educate and empower over one million children in more than 20 countries worldwide, including Canada. Domestically, through partnership with 57 First Nation communities and urban Aboriginal organizations, the PLAY program reaches more than 3,700 children and youth through play-based learning programs designed to enhance leadership, self-confidence, self-efficacy and community engagement.
"LACOSTE is delighted to partner for the first time with Right To Play. In addition to funds raised at store level in our country, Right To Play will benefit from the financial support of the Paris-based Fondation LACOSTE which has already committed to contribute an additional 10,000 euros to benefit the charitable organization," says Nicolas Raybaud, LACOSTE Canada CEO.
The Fondation LACOSTE is fully dedicated to helping young people from around the world find a new path through sports, primarily supporting associations that place golf and tennis at the heart of their programs. In 2014, the Fondation LACOSTE has supported 15 projects throughout the world in nine different countries, helping 15,000 children and youth to access sport programs.
"The Fondation LACOSTE is proud to develop our first program in Canada with the Right to Play Aboriginal Youth Programs. The emphasis of this program is to encourage young players to develop leadership and team spirit skills while boosting their self-esteem as we make sport, and golf in particular, accessible to them" comments Beryl Lacoste-Hamilton, president of the Fondation LACOSTE.
"We hope that Canadians from coast-to-coast will be generous in their support of Right To Play when visiting our LACOSTE boutiques this season; we truly believe this partnership will raise awareness on the importance of play and allow both LACOSTE and Right To Play to continue to make a difference in the lives of disadvantaged children and youth in Canada," adds Nicolas Raybaud.
"The five dollars that LACOSTE Canada will contribute to Right To Play from each L.12.12. polo shirt sold throughout the holiday season will help create sustainable change for Aboriginal youth in Canada," says Julia Porter, Director of North American Programs at Right To Play. "Our Youth Symposium, the culmination of PLAY's weekly, community-based programs, brings together Aboriginal youth from diverse, often remote communities. Through sport- and play-based workshops, youth build friendships, learn from each other, and grow the skills and motivation to they need to change their own lives and their communities."
About the Fondation LACOSTE
Created in 2006 under the aegis of the Fondation de France, the mission of the Fondation LACOSTE is to pass on to children the values that will make them grow: team spirit, motivation, surpassing oneself, tenacity, fighting spirit and respect for others. These are the values that René Lacoste endeavoured to promote throughout his life, and the Fondation LACOSTE continues the commitment of its founder in this respect. On a daily basis, the Fondation LACOSTE makes sport accessible to young people in fragile situations in order to help them grow and develop. Beyond the practice of sport as such, it is the transmission of these sporting values that guide the Fondation LACOSTE's day-to-day actions. www.fondationlacoste.org
LACOSTE brand is a symbol of relaxed elegance since 1933. Built on its genuine sporting roots, the brand offers a unique and original universe through a wide range of products for men, women and children. The LACOSTE brand has achieved a wholesale turnover of 1.8 billion Euros in 2013 in retailer sales. In the 114 countries where the brand is present, two LACOSTE products are sold every second through LACOSTE boutiques, corners in department stores and a selective distribution network. www.lacoste.com.
About RIGHT TO PLAY
Right To Play is a global organization, using the transformative power of play to educate and empower children facing adversity. Through playing sports and games, Right To Play helps over one million children learn through play to create better futures, while driving lasting social change in more than 20 countries each week. Founded in 2000 by social entrepreneur and four-time Olympic gold medalist Johann Olav Koss, Right To Play is headquartered in Toronto, Canada and has national fundraising offices in Canada, Germany, the Netherlands, Norway, Switzerland, the United Kingdom, and the United States. Regional offices are in Africa, Asia, Latin America and the Middle East. Our programs are facilitated by more than 600 international staff and 16,400 local volunteer Coaches. Programming in Canada includes the enhancement of education in priority schools and the Promoting Life-skills in Aboriginal Youth (PLAY) program, which is partnered with 57 First Nations communities and urban Aboriginal organizations across Ontario and Manitoba. www.righttoplay.ca
For further information: and interview requests please contact: LACOSTE Media Relations - V.V. Events & Communications, Ltd., Odile Perquia, [email protected], 1.416.879.3468; Véronique Viellerobe, [email protected], 1.647.290.2504; FONDATION LACOSTE Media Relations: Etienne Pigeonneau, [email protected], + 18.104.22.168.12.12; RIGHT TO PLAY Media Relations: Kyla Pearson, Communications Manager, [email protected], 1.416.203.0190 x 333, 1.416.953.2464