Kiehl's Since 1851 proudly announces a partnership with Canadian Award-Winning Olympic athlete Mark McMorris

This association will allow customers and fans across the country to support The McMorris foundation, whose vision is about creating a more affordable, accessible, and inclusive sport culture in Canada for children.

MONTRÉAL, Jan. 7, 2019 /CNW Telbec/ - For over 167 years, Kiehl's has always focused its efforts on the betterment of local communities by targeting philanthropic endeavors on the needs and concerns of its citizens. Over Kiehl's long history of charitable giving, the company has supported three key causes: children's wellbeing, environmental issues, and HIV research. Since 2006, Kiehl's has raised over $2.5M for children's causes worldwide.

Kiehl’s Since 1851 proudly announces a partnership with Canadian Award-Winning Olympic athlete Mark McMorris. (CNW Group/L'Oréal Canada Inc.)

Maintaining our mission of giving back to the community, Kiehl's launched in 2014 charitable programs to help local organizations across Canada helping children and youth.

"While maintaining Kiehl's longstanding mission of giving back to the community in support of children, we are honored to partner with the McMorris Foundation to help them raise awareness on such an important matter" said Alexandre Ratté, General-Manager, Kiehl's Canada. "Mark's career is the living proof on how sports can change a child's life. We are very pleased with this initiative."

Since the beginning, the McMorris Foundation has served one primary goal: to inspire youth to find their passion through sport. Removing barriers to entry is essential because we believe the biggest and best change comes from four things: passion, community, inspiration, and partnership.

To date, the McMorris Foundation has raised approximately $200,000 and created athletic opportunities for more than 2,000 Canadian youth.

"Partnering with Kiehl's was a no-brainer. The McMorris Foundation was started with a focus on giving all kids the same opportunities my brother Craig and I had growing up. We want all kids to have a chance to learn the life lessons sport has to offer!" said Mark McMorris

Customers and fans across the country are invited to participate in the McMorris Foundation partnership through this following initiative:

• Limited Edition Ultra Facial Cream (https://www.kiehls.ca/en/ultra-facial-cream-3605970360757.html?utm_source=Cnw&utm_medium=Pressrelease&utm_campaign=MarkMcMorris): a limited edition of the adventure tested Ultra Facial Cream featuring an original illustration co-designed by Mark McMorris. The limited edition will be available at Kiehl's stores nationwide in January, with 100% of net profits donated to the McMorris foundation*
• In-store: On January 10^th 2019, Mark McMorris will host a meet and great at the Kiehl's Robson street store in Vancouver. People are invited to come and get their limited edition product autographed and have their picture taken with Mark.

*Through this campaign, our objective is to raise $20,000 for the McMorris foundation in Canada.

SOURCE L'Oréal Canada Inc.

For further information: [email protected]