Drive Change Day, August 21st, promotes positive change across Canada to improve local communities
Shaw Media and TVA to support Drive Change Day as Kia's National Media
Kia is challenging all Canadians, Kia dealers, employees and business
partners to get involved and make a difference in their community
Drive Change Contest urges nominations of charitable organizations or
individuals whose initiative would benefit from the use of one of four
Kia vehicles for two years
MISSISSAUGA, ON, July 31, 2013 /CNW/ - Kia Canada Inc. (KCI) is building
on the previous success of Drive Change Day for the third annual year
on Wednesday, August 21st, 2013. Drive Change is a vital part of KCI's social responsibility
program and emphasizes the company's commitment to assist in positive
change in our surrounding communities throughout Canada.
In 2012, Kia Canada's second annual Drive Change Day grew considerably.
There were over 2000 Drive Change activities and entries for four
bursaries valued at $10,000 each that were provided towards community
projects. Over and above this growth, Kia Canada employees and business
partners, as well as every Kia dealership participated in Drive Change
This year, Kia Canada has chosen to focus efforts on road safety and
support our longstanding partnership with MADD Canada. As a proud
partner of MADD Canada, Kia Canada is asking all Canadians to join us
and take the pledge to drive sober and keep Canadian roads safe by
visiting MapOfHope.ca. Although Kia Canada's focus is on road safety, we encourage any
initiatives that benefit local Canadian communities, no matter how big
"By building awareness with MADD Canada, we hope to reduce the daily
average of four Canadians being needlessly killed, and an additional
200 individuals hurt, as a result of impaired crashes on roadways
across the nation," said Maria Soklis, Vice President and Chief
Operating Officer (COO), Kia Canada Inc. "In addition to our focus on
road safety, we are excited to be able to offer Canadian charitable
organizations the chance to use one of four of our vehicles for two
years to Drive Change across Canada."
In partnership with Shaw Media (including: Global TV, HGTV and Food
Network) and Quebecor Media (including: TVA, LCN, Casa, Addik and
Mlle), KCI's Drive Change Day message will proudly be aired through
television spots and segments nationally. A series of television spots
featuring influential ambassadors such as: Maria Soklis - Vice
President and COO Kia Canada, Rick Campanelli - ET Canada host, Tim
Leiweke - President and CEO MLSE, Jim Kenzie - Automotive Journalist,
Brad Diamond - Motoring Television, Andrew Murie - CEO MADD Canada,
Joey Saputo - President of the Montreal Impact and Anouk Meunier - TV
host of new Accès Limité on TVA, were created to inspire Canadians to
visit the Drive Change Day website headquarters - www.DriveChangeWithKia.ca. The television spots offer tips on how someone can get involved easily
with Drive Change. All of the celebrity ambassadors will be taking part
in public events on and leading up to August 21st, which will be well
documented throughout the media firms.
Kia Canada Inc. (www.kia.ca - www.facebook.com/kiacanada) a maker of quality vehicles for the young-at-heart is a subsidiary of
Kia Motors Corporation (KMC) which was founded in 1999 and sells and
services high quality, class leading vehicles like the Soul, Forte,
Optima and Sorento through a network of 181 dealers nationwide. Kia
Canada Inc. employs 159 people in its Mississauga, Ontario headquarters
and four regional offices across Canada, with an all-new
state-of-the-art facility to open in Montreal shortly. Kia's brand
slogan "The Power to Surprise" represents the company's global
commitment to surprise the world by providing exciting & inspiring
experiences that go beyond expectations.
SOURCE: KIA Canada Inc.
For further information:
National PR and Corporate Partnerships Manager
Kia Canada Inc.
Public Relations and Events Coordinator
Kia Canada Inc.