- Best August ever with 7,682 vehicles reported, a 32.4 per cent increase
- Calendar sales contribute to a 20.7 per cent increase year to date
- Kia extends leadership position with 44 months of consecutive sales growth
- All-new Rio subcompact experiences all time record volume sales month with 1,733 units
MISSISSAUGA, ON, Sept. 4, 2012 /CNW/ - Kia Canada Inc. concluded the month of August with record performance nationally achieving its best August in its thirteen year history with 7,682 new vehicles sold, contributing to a 32.4 per cent growth when compared to August 2011. Similarly, calendar year to date sales performance continues at a torrent pace with 54,663 vehicles sold, representing a 20.7 per cent increase compared to one year ago. Through the month of August, Kia Canada has sold nearly 10,000 additional vehicles versus the same period in 2011. This momentum also extended an industry-leading sales growth run at 44 consecutive months.
August sales were fueled by three vehicle lines that reported over 1,000 units sold each. Top volume sales were led by the all-new subcompact Rio, which includes the sedan and 5-door. The fuel efficient, award winning Rio duo contributed to a best ever sales month since its inaugural year in 2001 achieving 1,733 vehicles sold throughout Canada. The Sorento Sport Utility Vehicle (SUV) built in West Point Georgia continues to achieve consistent strength in numbers, with 1,588 units reported, a 13.3 per cent increase over a year previous. The Forte family, comprising of the sedan, Koup and 5-Door, contributed to 1,303 sales, achieving a 13.9 per cent increase year over year.
"The Rio subcompact, Sorento SUV and Forte compact continue to be vehicle lines of strength for Kia Canada's product portfolio and represent three very competitive segments," said Robert Staffieri, Director of Marketing, Kia Canada Inc. "These three vehicles, along with the rest of our model lineup, continue to attract repeat and conquest customers as we have experienced a 20.7 per cent year to date increase, outpacing the industry average."
In the month of August, Kia Canada celebrated its second annual Drive Change Day, on August 21st, 2012, which promoted making positive change in local communities across Canada. As part of the Drive Change Day initiatives, Kia Canada staff, dealers, partners, customers and Canadians dedicated a large effort to supporting local communities nationally. Over 2,000 initiatives engaged Canadians on or before Drive Change Day, among contest entries, acts of kindness and 315 Drive Change events that were reported through the www.DriveChangeWithKia.ca website.
Kia Canada is pleased to continue the "2013 Early Arrivals" Sales Event for the month of September. To support this event, all key offers including 0% financing and "Don't Pay for 90 days" on select 2012 and 2013 Models will continue. Cash buyers can continue to enjoy up to $3,000 cash savings on select 2013MY Sorento or $4,500 cash savings on select 12MY Forte. Please see dealer for complete details.
Kia Canada Inc. (www.kia.ca - www.facebook.com/kiacanada) -- a maker of quality vehicles for the young-at-heart -- is a subsidiary of Kia Motors Corporation (KMC) in Korea was founded in 1999 and sells and services high quality class leading vehicles like the Soul, Forte, Optima and Sorento through a network of 176 dealers nationwide. Kia Canada Inc. employs 163 people in its Mississauga, Ontario headquarters and four regional offices across Canada. Kia's brand slogan -- "The Power to Surprise" -- represents the company's global commitment to surprise the world by providing exciting & inspiring experiences that go beyond expectations.
SOURCE: KIA Canada Inc.
For further information:
Kia Canada Inc. Media Contacts:
Public Relations Manager
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Public Relations and Events Coordinator
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