TORONTO, April 24, 2014 /CNW/ - Canadian mason jar company, Bernardin Ltd. has signed Chef Anna Olson as its celebrity spokesperson. The partnership comes from Bernardin's desire to keep the art of canning and pickling top-of-mind among Canadians who have been active enthusiasts since 1881. Chef Olson, who describes herself as an avid canner, supports Bernardin's initiative and intends to bring fresh new inspiration and modern day twists to the craft sharing tips and tricks along the way.
The official kick-off to canning starts in May or June with strawberries. "We know that Canadians are active gardeners, many growing fresh fruits, vegetables and herbs. We believe there's nothing tastier than sun-ripened produce, and canning allows you to store that fresh-picked flavour for future use," says Chef Emerie Brine from Bernardin Ltd.
"Chef Anna Olson is a perfect fit for our brand. Her common-sense approach to cooking and baking with the seasons, respect for the ingredients and techniques while ensuring the process is a fun one, is exactly where we want to be and we look forward to working with such a talented and passionate Chef," Catherine Shaw, Senior Director of Marketing from Bernardin Ltd.
Bernardin continues to bring new and innovative ideas to embracing the mason jar. From meal storage and beverage holders to home décor and storage solutions - though canning is still at the core - Bernardin jars offer versatility, durability and style all in one. With a large assortment of new products set to roll out in Canada this year, Bernardin's iconic mason jar will remain ingrained in Canadian culture.
Olson's a believer. "We want to encourage Canadians to continue to understand the process and benefits of canning to ensure the craft continues to flourish from generation to generation."
About Chef Anna Olson
Celebrity Chef Anna Olson is host of Food Network Canada's Bake with Anna Olson, following on the heels of the successful series, Sugar and Fresh with Anna Olson, all of which have aired in 40 countries worldwide. She has authored seven bestselling cookbooks, two of these books were written with her husband Michael, a well-noted Chef and culinary instructor and, together, they have recently launched the Olson Recipe Generator App for iPad, iPhone, Android and Blackberry with critical acclaim.
Bernardin was established in 1881 by Alfred L Bernardin. For more than a century, Bernardin has been in the business of helping cooks safely store food and drinks. Today, Bernardin serves a new generation of gardeners, farmers and advocates of local food from its headquarters in Canada. Bernardin's goal is to provide the tools and expertise required for home canning with in-house chefs creating recipes tailored to local tastes, using the fruits and vegetables available in Canada.
Image with caption: "As Bernardin's Spokesperson, Chef Anna Olson supports the company's initiative and intends to bring fresh new inspiration and modern day twists to the art of canning and pickling. (CNW Group/Bernardin Ltd.)". Image available at: http://photos.newswire.ca/images/download/20140424_C4710_PHOTO_EN_39518.jpg
SOURCE: Bernardin Ltd.
For further information:
elevator communications inc. | 416.363.6444
Sonya Luchetta x229
Jennifer Thompson x225