MONTREAL, June 25, 2013 /CNW Telbec/ - MAAX BATH INC. has announced that Joseph Audi joined the company as Director of Brand Marketing on March 27, 2013.
Mr. Audi reports directly to Mark Gold, President and CEO of MAAX Bath Inc.
Joseph Audi has more than 20 years of experience in senior marketing positions, mainly oriented towards developing and promoting brands within the CPG and retail sectors. Joseph has spent a good part of his career consolidating and building the Van Houtte brand and building a successful, effective marketing team as the Corporate Director of Marketing. He has significant expertise in retail and digital marketing, as well as market research, packaging and graphic design.
"Joseph's branding experience with leading consumer brands is a great asset for us because it means that Joseph brings with him a customer centric approach, vision and culture that are complementary to ours. Seeing as we are constantly advocating for innovation and continuous improvement within the company, we are delighted to add his talents and professional experience to our team," said Mark Gold, president and CEO of MAAX.
At MAAX, Joseph will focus on the continued development of the MAAX and Aker brands in Canada and USA, and on the ongoing development of our core marketing tools, digital marketing initiatives, consumer communication, PR and merchandising as well as the integration of the product portfolio into the MAAX brand.
Joseph's track record of building strong teams with his hands-on player/coach leadership style will be a strong compliment to the existing Marketing team.
MAAX Bath Inc. is a leading North American manufacturer of trend-setting and award-winning bathroom products, such as tubs, showers and shower doors, for the residential housing market. MAAX wants its customers to "enjoy the experience" by offering stylish and innovative quality products coupled with world-class customer service practices that make doing business easy and efficient for all. MAAX offerings are available through specialty boutiques, plumbing wholesalers and home improvement centers.
MAAX Bath Inc., founded more than 40 years ago in Quebec, employs more than 1,300 people and currently operates eight manufacturing facilities, three North-American customer care centers and an expansive showroom and distribution network throughout the United States and Canada. MAAX's focus on providing clients the ultimate experience in bathware products drives its Research and Development department to design and engineer innovative new products.
For further information:
Communications, MAAX Bath inc.
MAAX Bath Inc.