MONTREAL, June 25, 2013 /CNW Telbec/ - MAAX BATH INC. has announced that
Joseph Audi joined the company as Director of Brand Marketing on March
Mr. Audi reports directly to Mark Gold, President and CEO of MAAX Bath
Joseph Audi has more than 20 years of experience in senior marketing
positions, mainly oriented towards developing and promoting brands
within the CPG and retail sectors. Joseph has spent a good part of his
career consolidating and building the Van Houtte brand and building a
successful, effective marketing team as the Corporate Director of
Marketing. He has significant expertise in retail and digital
marketing, as well as market research, packaging and graphic design.
"Joseph's branding experience with leading consumer brands is a great
asset for us because it means that Joseph brings with him a customer
centric approach, vision and culture that are complementary to ours.
Seeing as we are constantly advocating for innovation and continuous
improvement within the company, we are delighted to add his talents and
professional experience to our team," said Mark Gold, president and CEO
At MAAX, Joseph will focus on the continued development of the MAAX and
Aker brands in Canada and USA, and on the ongoing development of our
core marketing tools, digital marketing initiatives, consumer
communication, PR and merchandising as well as the integration of the
product portfolio into the MAAX brand.
Joseph's track record of building strong teams with his hands-on
player/coach leadership style will be a strong compliment to the
existing Marketing team.
MAAX Bath Inc. is a leading North American manufacturer of trend-setting and
award-winning bathroom products, such as tubs, showers and shower
doors, for the residential housing market. MAAX wants its customers to
"enjoy the experience" by offering stylish and innovative quality
products coupled with world-class customer service practices that make
doing business easy and efficient for all. MAAX offerings are available
through specialty boutiques, plumbing wholesalers and home improvement
MAAX Bath Inc., founded more than 40 years ago in Quebec, employs more
than 1,300 people and currently operates eight manufacturing
facilities, three North-American customer care centers and an expansive
showroom and distribution network throughout the United States and
Canada. MAAX's focus on providing clients the ultimate experience in
bathware products drives its Research and Development department to
design and engineer innovative new products.
For further information:
Communications, MAAX Bath inc.
MAAX Bath Inc.