Customers to be rewarded for purchases at Irving Oil pumps, convenience
stores, and for home heating fuel
SAINT JOHN, NB, June 25, 2013 /CNW/ - Irving Oil today announced the
launch of the AIR MILES® Reward Program in New Brunswick - as a way to
give customers more for everyday purchases. The company is now issuing
AIR MILES reward miles to NB consumers on Irving gasoline, diesel, home
heating oil, propane and natural gas; plus a full range of convenience
Irving Oil will fully expand the AIR MILES Reward Program offers to all
its Atlantic Canadian customers in the coming months, giving consumers
one of the largest and most convenient ways of earning AIR MILES reward
miles in the region.
"We're very excited to begin this program in our home province of New
Brunswick to add more value to the experience our customers have with
us, whether it's at the pump buying Irving Oil clean gasoline, in our
convenience stores, or in their homes when they purchase our home
heating fuels," said Paul Browning, Irving Oil's President and CEO. "We
appreciate and value our customers, and we sincerely want them to enjoy
the reward miles they'll redeem."
Customers can redeem the AIR MILES reward miles they earn at Irving Oil
for more than 1,200 different rewards, such as travel, movie passes,
electronics and household merchandise.
"AIR MILES is thrilled to welcome Irving Oil to the program which
represents more than 220 leading brand-name Sponsors," said Andy
Wright, President, AIR MILES Reward Program. "This partnership will not
only further strengthen and expand the AIR MILES earning opportunities
we offer our valued Collectors in Atlantic Canada but will also reward
Irving Oil customers for their business."
With Irving Oil's three ways to earn - at the pump, in the store, and at
home, customers can easily fill up on rewards. The company will also
provide customers with Bonus offers to earn even more reward miles. By
taking advantage of these earning opportunities, Irving customers
across Atlantic Canada will be able to get that much closer to the
reward they want, whether it's that 'big trip' or more 'movie nights'
out with the family.
Response to the program has been overwhelming. "Our customers are
thrilled to be able to earn AIR MILES reward miles from Irving Oil,"
said Darren Gillis, Irving Oil's Chief Marketing Officer. "Two of our
customers actually did a 'happy dance' in the middle of our store when
they heard the news that Irving Oil is launching with AIR MILES".
Irving Oil joins a coalition of leading brand-name sponsors representing
thousands of retail and service locations and global online brands.
Approximately two-thirds of Canadian households actively earn AIR MILES
About Irving Oil - Irving Oil is a privately owned regional energy and marketing company
that provides eastern Canada and New England with the highest-quality
products and customer service. Founded in 1924 and based in Saint John,
New Brunswick, Irving Oil maintains a strong tradition of public
service and partnerships within its host communities. For information
about Irving Oil, visit www.irvingoil.com.
About the AIR MILES® Reward Program
Founded in 1992, the AIR MILES Reward Program is Canada's premier
coalition loyalty program with more than 10 million active Collector
accounts, representing approximately two-thirds of all Canadian
households. The AIR MILES Reward Program allows Collectors to earn
reward miles simply by doing their everyday shopping at more than 220
leading brand-name Sponsors, representing thousands of retail and
service locations across Canada and leading global brands online. The
AIR MILES Reward Program also allows Collectors to indulge in more than
1,200 leisure, entertainment, merchandise, travel and a range of
accredited, environmentally-friendly lifestyle rewards. With AIR MILES
Cash, Collectors can also have the flexibility to instantly redeem
their AIR MILES reward miles in-store towards many every day and high
value purchases like gas, grocery, drug store items and home
improvement purchases at participating Sponsors.
SOURCE: Irving Oil
For further information:
Carolyn Van der Veen, Irving Oil
AIR MILES Media Office