Irving Oil Launches AIR MILES Reward Program In NB

Customers to be rewarded for purchases at Irving Oil pumps, convenience stores, and for home heating fuel

SAINT JOHN, NB, June 25, 2013 /CNW/ - Irving Oil today announced the launch of the AIR MILES® Reward Program in New Brunswick - as a way to give customers more for everyday purchases. The company is now issuing AIR MILES reward miles to NB consumers on Irving gasoline, diesel, home heating oil, propane and natural gas; plus a full range of convenience store products.

Irving Oil will fully expand the AIR MILES Reward Program offers to all its Atlantic Canadian customers in the coming months, giving consumers one of the largest and most convenient ways of earning AIR MILES reward miles in the region.

"We're very excited to begin this program in our home province of New Brunswick to add more value to the experience our customers have with us, whether it's at the pump buying Irving Oil clean gasoline, in our convenience stores, or in their homes when they purchase our home heating fuels," said Paul Browning, Irving Oil's President and CEO. "We appreciate and value our customers, and we sincerely want them to enjoy the reward miles they'll redeem."

Customers can redeem the AIR MILES reward miles they earn at Irving Oil for more than 1,200 different rewards, such as travel, movie passes, electronics and household merchandise.

"AIR MILES is thrilled to welcome Irving Oil to the program which represents more than 220 leading brand-name Sponsors," said Andy Wright, President, AIR MILES Reward Program. "This partnership will not only further strengthen and expand the AIR MILES earning opportunities we offer our valued Collectors in Atlantic Canada but will also reward Irving Oil customers for their business."

With Irving Oil's three ways to earn - at the pump, in the store, and at home, customers can easily fill up on rewards. The company will also provide customers with Bonus offers to earn even more reward miles.  By taking advantage of these earning opportunities, Irving customers across Atlantic Canada will be able to get that much closer to the  reward they want, whether it's that  'big trip' or more 'movie nights' out with the family.

Response to the program has been overwhelming. "Our customers are thrilled to be able to earn AIR MILES reward miles from Irving Oil," said Darren Gillis, Irving Oil's Chief Marketing Officer. "Two of our customers actually did a 'happy dance' in the middle of our store when they heard the news that Irving Oil is launching with AIR MILES".

Irving Oil joins a coalition of leading brand-name sponsors representing thousands of retail and service locations and global online brands. Approximately two-thirds of Canadian households actively earn AIR MILES reward miles.

About Irving Oil - Irving Oil is a privately owned regional energy and marketing company that provides eastern Canada and New England with the highest-quality products and customer service. Founded in 1924 and based in Saint John, New Brunswick, Irving Oil maintains a strong tradition of public service and partnerships within its host communities. For information about Irving Oil, visit www.irvingoil.com.

About the AIR MILES® Reward Program
Founded in 1992, the AIR MILES Reward Program is Canada's premier coalition loyalty program with more than 10 million active Collector accounts, representing approximately two-thirds of all Canadian households. The AIR MILES Reward Program allows Collectors to earn reward miles simply by doing their everyday shopping at more than 220 leading brand-name Sponsors, representing thousands of retail and service locations across Canada and leading global brands online. The AIR MILES Reward Program also allows Collectors to indulge in more than 1,200 leisure, entertainment, merchandise, travel and a range of accredited, environmentally-friendly lifestyle rewards. With AIR MILES Cash, Collectors can also have the flexibility to instantly redeem their AIR MILES reward miles in-store towards many every day and high value purchases like gas, grocery, drug store items and home improvement purchases at participating Sponsors.

SOURCE: Irving Oil

For further information:

Carolyn Van der Veen, Irving Oil
(506) 202-1869
carolyn.vanderveen@irvingoil.com

AIR MILES Media Office
(416) 552-2352
mediaoffice@loyalty.com


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