Introducing "Shop!" -- new name for A.R.E. | POPAI The New Association
Name change reflects broader nature of global association
29 Jun, 2016, 09:00 ET
CHICAGO, June 29, 2016 /CNW/ -- As part of a coordinated rebranding effort following the merger of two former retail industry association giants in October last year, effective today A.R.E. | POPAI The New Association has changed its name to Shop!, a trade association focused on enhancing retail environments and experiences. The new name is designed to represent the 2,000-plus global member companies and align with the full industry community they support.
"After a thorough vetting process that included numerous focus groups and input from many of our members, our Association is proud to announce this new name and immediately begin our renewed focus to advance retail environments and experiences through our programs, events and publications," said Steven Weiss, CEO of Shop!
The Association is also launching a complete new corporate identity, which will impact all sub-brands, events, programs, publications and websites. The Shop! rebranding will also be seen in the next issue of its flagship industry magazine, Retail Environments, which is sent to more than 22,000 retailers, designers, brands and professionals in the retail environments and experiences industry. Shopassociation.org will go live next week.
Shop! will provide research-based value to the global retail marketplace through leadership and education in: Research (consumer behavior, trends, futures); Design (customer experience design, store design, display design, fixture design); Build (manufacturing, construction, materials, methods, logistics, installation); Marketing (in-store communications, in-store marketing, technology, visual merchandising); and Evaluation (ROI, analytics, recognition/awards).
"With members ranging from producers, visual merchandisers, and ad agencies to designers, retailers and brands, the name Shop! conveys a strong image of the services and products our members provide to the industry," said Bob Rosean, chairman. "Everything our members build, design and implement at the store level is driven by the needs of the shopper and ultimately is created to entice consumers to shop!"
Shop! is the global non-profit trade association dedicated to enhancing retail environments and experiences. Shop! represents more than 2,000 member companies worldwide and provides value to the global retail marketplace through our leadership in: Research (consumer behavior, trends, futures), Design (customer experience design, store design, display design, fixture design), Build (manufacturing, construction, materials, methods, logistics, installation), Marketing (in-store communications, in-store marketing, technology, visual merchandising, and Evaluation (ROI, analytics, recognition/awards).
Logo - http://photos.prnewswire.com/prnh/20160628/384583LOGO
For further information: Karen Benning, 954-241-4816, [email protected], http://www.retailenvironments.org
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