Indigo Launches Mobile App for iOS with Passbook Support

Shop, Earn Rewards and Share using your iPhone and iPod touch

TORONTO, Oct. 23, 2013 /CNW/ - Indigo (TSX: IDG) is pleased to announce the launch of the Indigo Mobile App for iPhone and iPod touch with Passbook support, available for free from the App Store. This app simplifies the Indigo shopping experience for quicker and easier purchasing, at home, in-store, or on the go.

"Our customers have let us know that they want to experience all that Indigo offers through their mobile devices," said Sumit Oberai, Chief Information Officer and Executive Vice President of Digital at Indigo Books & Music, Toronto. "Our new mobile app will ensure that we're offering a truly integrated and rich experience across our channels."

Shop-ability: Scan it. Ship it.

Experience the full breadth and depth of the Indigo assortment in every category on mobile. Or scan the barcode of any product in store, buy it directly from the Indigo Mobile App, and have it shipped conveniently to your home or to a gift recipient.  The barcode scanning feature also allows for easy access to ratings, great product information and reviews, store availabilities, and purchasing.

Mobile users can create and integrate their wish and gift lists, receive targeted offers, marketing communications and personalized recommendations that will help stretch their budget on Indigo's already affordable and beautifully designed assortments.


Combining the best elements of Indigo while leveraging exclusive benefits of the iOS platform including the Passbook app, the Indigo Mobile App gives customers access to their plum loyalty and rewards membership, decision support, personalized recommendations and offers that understand, anticipate and cater to their shopping needs.

Customers can easily sign up for the Indigo rewards programs, while existing members can enjoy their plum rewards membership with a digital card and quick access to their rewards account, including scanning their card at POS via the Passbook app on iPhone and iPod touch.  With Indigo, Chapters and Coles' commitment to ensuring their 6 million rewards members "get more",  the Indigo Mobile App provides a conduit for them to connect easily, receive timely recommendations, display their points balance and view their current point redemption  level, or how many points are needed to reach the next level.


App users can share their store location and the products they like on Facebook.

The Indigo Mobile App is available for free from the App Store on iPhone, iPad and iPod touch or at

The Android Indigo Mobile App is also available for free from the Google Play Store or at

For more information, visit

About Indigo
With books always at our heart and soul at Indigo we are about telling stories and creating experiences. Indigo is Canada's largest purveyor of ideas and inspiration to enrich your life, with books, specialty toys, gifts and lifestyle enhancing products that affordably offer intrinsic quality, beauty and timeless design. As the largest book and specialty retailer in Canada, Indigo operates in all provinces under different banners including Indigo Books & Music; Indigo Books, Gifts, Kids; IndigoSpirit, Chapters, The World's Biggest Bookstore, Coles and the online channel,

Video with caption: "Video: Indigo Launches Mobile App for iOS". Video available at:

Image with caption: "Indigo iOS App Icon (CNW Group/Indigo Books & Music Inc.)". Image available at:

SOURCE: Indigo Books & Music Inc.

For further information:

For images and further information please contact:

Janet Eger
Vice President, Public Affairs
(416) 342-8561

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