Shop, Earn Rewards and Share using your iPhone and iPod touch
TORONTO, Oct. 23, 2013 /CNW/ - Indigo (TSX: IDG) is pleased to announce
the launch of the Indigo Mobile App for iPhone and iPod touch with
Passbook support, available for free from the App Store. This app
simplifies the Indigo shopping experience for quicker and easier
purchasing, at home, in-store, or on the go.
"Our customers have let us know that they want to experience all that
Indigo offers through their mobile devices," said Sumit Oberai, Chief
Information Officer and Executive Vice President of Digital at Indigo
Books & Music, Toronto. "Our new mobile app will ensure that we're
offering a truly integrated and rich experience across our channels."
Shop-ability: Scan it. Ship it.
Experience the full breadth and depth of the Indigo assortment in every
category on mobile. Or scan the barcode of any product in store, buy it
directly from the Indigo Mobile App, and have it shipped conveniently
to your home or to a gift recipient. The barcode scanning feature also
allows for easy access to ratings, great product information and
reviews, store availabilities, and purchasing.
Mobile users can create and integrate their wish and gift lists, receive
targeted offers, marketing communications and personalized
recommendations that will help stretch their budget on Indigo's already
affordable and beautifully designed assortments.
Combining the best elements of Indigo while leveraging exclusive
benefits of the iOS platform including the Passbook app, the Indigo
Mobile App gives customers access to their plum loyalty and rewards
membership, decision support, personalized recommendations and offers
that understand, anticipate and cater to their shopping needs.
Customers can easily sign up for the Indigo rewards programs, while
existing members can enjoy their plum rewards membership with a digital
card and quick access to their rewards account, including scanning
their card at POS via the Passbook app on iPhone and iPod touch. With
Indigo, Chapters and Coles' commitment to ensuring their 6 million
rewards members "get more", the Indigo Mobile App provides a conduit
for them to connect easily, receive timely recommendations, display
their points balance and view their current point redemption level, or
how many points are needed to reach the next level.
App users can share their store location and the products they like on
The Indigo Mobile App is available for free from the App Store on
iPhone, iPad and iPod touch or at https://itunes.apple.com/ca/app/indigo/id718235018?mt=8
The Android Indigo Mobile App is also available for free from the Google
Play Store or at https://play.google.com/store/apps/details?id=ca.indigo
For more information, visit www.indigo.ca/app
With books always at our heart and soul at Indigo we are about telling
stories and creating experiences. Indigo is Canada's largest purveyor
of ideas and inspiration to enrich your life, with books, specialty
toys, gifts and lifestyle enhancing products that affordably offer
intrinsic quality, beauty and timeless design. As the largest book and
specialty retailer in Canada, Indigo operates in all provinces under
different banners including Indigo Books & Music; Indigo Books, Gifts,
Kids; IndigoSpirit, Chapters, The World's Biggest Bookstore, Coles and
the online channel, www.indigo.ca.
Video with caption: "Video: Indigo Launches Mobile App for iOS". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20131023_C6352_VIDEO_EN_32444.mp4&posterurl=http://photos.newswire.ca/images/20131023_C6352_PHOTO_EN_32444.jpg&clientName=Indigo%20Books%20%26%20Music%20Inc%2E&caption=Video%3A%20Indigo%20Launches%20Mobile%20App%20for%20iOS&title=INDIGO%20BOOKS%20%26%20MUSIC%20INC%2E%20%2D%20Indigo%20Launches%20Mobile%20App%20for%20iOS%20with%20Passbook%20Support&headline=Indigo%20Launches%20Mobile%20App%20for%20iOS%20with%20Passbook%20Support
Image with caption: "Indigo iOS App Icon (CNW Group/Indigo Books & Music Inc.)". Image available at: http://photos.newswire.ca/images/download/20131023_C6352_PHOTO_EN_32442.jpg
SOURCE: Indigo Books & Music Inc.
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