TORONTO, Dec. 9, 2014 /CNW/ - Drive Now. Text Later. Live Longer. This is one of several road safety messages that Insurance Bureau of Canada (IBC) will deliver to women's hockey fans across Canada as a new lead sponsor of the Canadian Women's Hockey League (CWHL).
As part of the CWHL sponsorship, IBC will educate the public on road safety issues and on how to avoid becoming a victim of auto insurance fraud. A 30-second TV spot featuring a "Don't text while driving" message will launch on Sportsnet during CWHL's first All-Star Game on December 13.
For a link to the ad, visit here:
"We're proud to support the amazing athletes in the CWHL and pleased to have this unique opportunity to share our road safety messages with new audiences in communities across the country," said Ralph Palumbo, IBC's Ontario Vice-President.
Over the last 10 years, IBC has taken its road safety campaign to fairs, festivals, malls and events across Canada. IBC uses interactive educational displays to engage and entertain the public while educating them on how to lead safer lives and protect their property.
"We are grateful to IBC for their partnership in promoting our league and women's hockey," said Brenda Andress, CWHL's Commissioner. "Their support will help us further our mission to build hockey dreams and develop the next generation of women leaders."
About the Canadian Women's Hockey League (CWHL)
The CWHL is the premier, professionally-run women's hockey league in the world. It enables elite female hockey players to pursue their dreams of competing at the highest level possible, while enhancing the lives of others through exceptional athleticism, entertainment and motivation. The league is centrally funded, with all participating teams in the CWHL receiving equal access to financial support and given the same opportunities to succeed. The CWHL is a not-for-profit organization, with every dollar going toward building a league that is dedicated to raising the profile of women's hockey, providing a place for the best female players in the world to compete and inspiring the next generation of female hockey heroines.
About Insurance Bureau of Canada
Insurance Bureau of Canada (IBC) is pleased to celebrate 50 years as a valuable resource for insurance information. Since 1964, IBC has been working with governments across Canada to make our communities safer, championing issues that directly affect Canadians and the property and casualty (P&C) insurance industry. IBC is the national industry association representing Canada's private home, car and business insurers. Its member companies represent 90% of the P&C insurance market in Canada. The P&C insurance industry employs over 118,600 Canadians, pays more than $7 billion in taxes to the federal, provincial and municipal governments, and has a total premium base of $48 billion.
If you require more information, IBC spokespeople are available to discuss the details in this media release.
SOURCE: Insurance Bureau of Canada
For further information: To schedule an interview, please contact: Celyeste Power, Manager, Media Relations, 416-362-2031 ext. 4312 (daytime), 647-384-9872 (after hours), [email protected]