How Today's PR Agency Demonstrates Value

TORONTO, June 25, 2015 /CNW/ - The modern PR agency simply can't afford to operate in a business-as-usual model that worked a decade ago. The modern agency needs to be agile, take on more work, and accept that the work will expand past the boundaries of what traditional PR agencies would tackle.

A recently published white paper from CNW, The New PR Agency Benchmarks for Demonstrating Value to Clients, examines what challenges are facing modern PR agency clients and how those agencies need to structure themselves along several lines to excel past clients' expectations, including:

  • Efficiency around Goals
  • Familiarity around New Tools
  • Embracing Holism
  • Being Real
  • Approachable Insights

Click here to access the white paper.

About CNW Group

CNW Group Ltd. (a PR Newswire company) gets people talking about our clients online and in the news. We deliver quality, authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities.  CNW Group also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms. 

SOURCE Canada NewsWire Ltd.

For further information:

Paul Terefenko
Communications Manager, CNW

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