TORONTO, July 30, 2015 /CNW/ -- Today's modern buyers are influenced more by their own research than they are by traditional sales pitches. As a result sales and marketing must adjust their strategies to make sure they're reaching the right buyers, at the right time, with the right message.
A recently published article from CNW, Understanding How Buyer 2.0 Impacts Your Approaches to Demand Generation, offers valuable strategies on how to approach this modern, connected, and very well informed buyer.
In this white paper, salespeople and marketers are shown how to connect with buyers today—building trust and understanding the value of channels they use to reach out to those buyers.
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SOURCE Canada NewsWire Ltd.
Image with caption: "How to connect with today's new kind of buyer. (CNW Group/Canada NewsWire Ltd.)". Image available at: http://photos.newswire.ca/images/download/20150730_C9307_PHOTO_EN_44054.jpg
For further information:
Paul Terefenko, Communications Manager, Marketing, [email protected]