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Here are the most trusted consumer brands according to 17,000 Canadians

BrandSpark Most Trusted Logo (CNW Group/BrandSpark International)

News provided by

BrandSpark International

Jan 23, 2019, 09:00 ET

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The 6th annual BrandSpark Most Trusted Awards winners deliver a superior experience to consumers in an age of endless options

TORONTO, Jan. 23, 2019 /CNW/ - Leading market research firm BrandSpark International announced the winners of its annual BrandSpark Most Trusted Awards program today. The consumer-voted survey identified what brands Canadians trust the most in 109 consumer product categories, including 33 newly-measured ones. In a national survey including English and French Canada, 17,000 Canadians provided over 60,000 top-of-mind opinions to create the largest consumer survey on trust in Canada.

According to Robert Levy, President of BrandSpark, it is important for companies to remember what really matters to consumers if they want to gain or maintain their status as most trusted. 

"Research shows that 2 in 3 shoppers say they focus more on quality than quantity when choosing products," said Levy. "Marketers need to remind shoppers of the trust and value represented by their brand, especially since 7 in 10 shoppers will try a new product if it is from a brand they trust, yet just 1 in 2 shoppers say they are loyal to name brands. Only 4 in 10 regularly choose 'premium' brands that cost more."

"Tens of thousands of Canadians told us in their own words what brands they trust and why," Levy continued. "The winning brands are those that deliver a fundamentally superior experience, and are validated by multiple sources in the consumer's network."

While every brand may set out to fulfill this, "only those who truly do it better than the rest achieve most trusted status by Canadians," said Adam Bellisario, Program Director of the BrandSpark Most Trusted Awards.

How can a consumer find the most trusted brand in a category?

Winning brands can be easily identified by the purple BrandSpark Most Trusted Award seal which represents the aggregate of the real opinions of Canadians.  Three in 4 shoppers trust recommendations in the form of consumer awards, and the Most Trusted credential is a credible acknowledgement that the brand is delivering a superior experience to more Canadians than any other brand in its category. Consumers can find the purple seal next to brands in commercials, ads, online, in-store, and even on package when they are shopping. This year the BrandSpark Most Trusted Awards program has partnered with Canadian Living, which is promoting the winners through its various media channels.

The 2019 winners are listed below. See details at www.BrandSparkMostTrusted.com.

Consumer Products

Category

Winner

Acne Treatment

Clean & Clear / Clearasil / Neutrogena (tie)

Adult Tooth Pain Relief

Orajel

Adult Vitamin

Jamieson

Antacid

Tums

Anti-Aging Skin Care

Olay

Artisanal Canadian Cheese

OKA

Back Pain Relief

Robax

Bacon

Maple Leaf

Baking

Robin Hood

Bathroom Tissue

Kirkland

BBQ Sauce

Kraft

Bottled Water

Nestlé Pure Life

Bread

Dempster's

Burn Ointment

Polysporin

Butter

Lactantia

Canola Oil

Mazola

Cat Litter

Arm & Hammer

Cheese

Kraft

Chocolate

Lindt

Cold Sore Remedy

Abreva

Contact Lens Solution

Bausch & Lomb

Contact Lenses

Acuvue

Cottage Cheese

Dairyland

Cough Syrup

Benylin

Decalcifier & Rust Remover

CLR

Denture Adhesive

Poligrip

Denture Cleanser

Polident

Dishwasher Detergent

Cascade

Drain Cleaner

Drano

Dry Lip Relief

Blistex

Eczema Relief

Aveeno

Fabric Softener

Downy

Flea & Tick Prevention

Bayer

Fresh Packaged Meat

Maple Leaf

Frozen Potato Products

McCain

Greek Yogurt

Danone

Green Food Supplement

Genuine Health

Hair Regrowth

Rogaine

Hair Removal

Nair

Hot Dogs

Schneiders

Insect Bite Relief

After Bite

Instant Coffee

Nescafé

Jerky

Jack Link's

Kombucha Drink

RISE

Laundry Detergent

Tide

Laundry Stain Remover

OxiClean / Resolve / Shout (tie)

Laxative

Senokot

Liners

Always

Lip Colour

Revlon

Mayonnaise

Hellmann's

Men's Hair Colour

Just for Men

Men's Shaving

Gillette

Men's Skin Care

Dove

Micellar water

Garnier

Milk (Ontario)

Neilson

Milk (Quebec)

Québon

Milk (Western Canada)

Dairyland

Nasal Spray

hydraSense

Olive Oil

Bertolli

Pasta

Catelli

Personal Lubricant

K-Y

Pink Eye Treatment

Polysporin

Protein Powder

Vega

Sausages

Johnsonville

Scar & Stretchmark Reduction

Bio-Oil

Sensitive Toothpaste

Sensodyne

Sparkling Water

Perrier

Sunburn Relief

Solarcaine

Sunscreen

Coppertone

Tampons (Feminine Protection)

Tampax

Toilet Bowl Cleaner

Lysol

Vegan Food

Yves Veggie Cuisine

Vitamin C Supplement

Jamieson

Women's Hair Colour

L'Oréal

Women's Shaving

Gillette

Yeast Infection Medication

Canesten

Home & Other Goods

Category

Winner

Air Purifier

Dyson

Bakeware

Wilton

Barbecue

Weber

Blender

Ninja

Blood Pressure Monitor

Omron

Blood Sugar Monitor

OneTouch

Cookware

Lagostina

Dehumidifier

Danby

Dishwasher

Bosch

Drip Coffee Maker

Black & Decker / Cuisinart (tie)

Electric Fan

Dyson / Honeywell (tie)

Espresso Machine

Nespresso

Furnace Air Filter

Filtrete

Hair Dryer

Conair

Humidifier

Honeywell

Kitchen Knives

Zwilling J.A. Henckels

Laptop

HP

Mattress-in-a-box

Casper / Endy (tie)

Microwave Oven

Panasonic

Oven/Range

Samsung

Paint

Behr

Printer

HP

Refrigerator

Samsung

Sewing Machine

Singer

Single Serve Coffee Maker

Keurig

Smart Television

Samsung

Smart Thermostat

Nest

Space Heater

Honeywell

Spring Mattress

Sealy

U.V. Protection Sunglasses

Ray-Ban

Vacuum

Dyson

Washer/Dryer

Maytag

Winter Tires

Michelin

How winners are determined

More than 17,000 Canadian shoppers determined the BrandSpark Most Trusted Awards winners for 2019 through their "top of mind" unaided responses for categories in which they purchase. The results are ranked based on the greatest volume of mentions. Ties are declared if the margin of victory is within 2%. The study is weighted to be nationally representative of English and French Canada. The questions were included in the annual BrandSpark Canadian Shopper Study.

BrandSpark also conducts the Most Trusted Awards annually in the United States and has expanded to include service, retail, and e-commerce brands.  View all winners and categories at www.BrandsparkMostTrusted.com 

About BrandSpark International

Founded in 2001, BrandSpark International uniquely combines real world consumer insight with marketing credentials and services. BrandSpark Insight gets at the heart of WHAT consumers think, WHY they act the way they do, and HOW marketers need to respond to successfully grow their business.  BrandSpark Marketing Services runs major awards programs Best New Product Awards, BrandSpark Most Trusted Awards and www.ShopperArmy.ca , a new consumer site that offers cash back on purchases made on Amazon.ca and other retail partners as well as a targeted shopper community of product testers providing honest ratings and reviews.  Visit www.BrandSpark.com.

SOURCE BrandSpark International

or interview requests, please contact: Press Contact: Rachael Collier, [email protected], 416.995.1432; BrandSpark International: Robert Levy, President, [email protected]; Adam Bellisario, Director Consumer Awards, [email protected]

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Organization Profile

BrandSpark International

    Also from this source

  • BrandSpark Most Trusted Awards announces 12th annual Most Trusted brands in Canada for 2025

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