2026 BrandSpark Most Trusted® Awards Reveal the Brands Canadians Trust Most in the largest survey of its kind in Canada

The BrandSpark Canadian Trust Study reveals that being most trusted helps brands withstand price pressure and 3 core forms of emotional connection drive brand trust.

TORONTO, Nov. 20, 2025 /CNW/ - BrandSpark International today unveiled the winners of the 13th edition of the BrandSpark Most Trusted Awards (BMTA), honouring the brands that Canadians trust most across consumer products, food and beverage, grocery retail, health & OTC, home goods, petcare, services, and retail and restaurant categories. The BrandSpark Most Trusted Awards are based on the extensive 2026 BrandSpark Canadian Trust Study, reflecting the opinions of 45,394 Canadian shoppers who collectively provided 240,033 brand evaluations across 363 categories. The results provide a comprehensive view of how brand trust shapes purchasing behaviour across the country.

"In an environment where Canadians are increasingly selective with their spending, trust remains the currency of loyalty," said Adam Bellisario, Associate Vice-President of the BrandSpark Most Trusted Awards. "This year's winners have achieved the highest levels of consumer confidence by consistently delivering quality, value, and reliability."

The 2026 Most Trusted Awards had 173 new categories and expanded into new areas of importance to consumers including 16 new retail categories, 8 in petcare, and 11 new categories in dairy. In addition to national #1 Most Trusted winners, BrandSpark is also releasing those brands that have achieved a 2nd or 3rd place ranking nationally making them one of the Most Trusted brands in their segment. Top trusted brands in Quebec were revealed with 52 categories featuring different trust leaders compared to the rest of Canada, highlighting how trust can take on different dimensions across regions.

BrandSpark's President, Robert Levy, noted that "our goal with the BrandSpark Most Trusted Awards is to capture the pulse of consumer sentiment across Canada with a study that has research rigor and credibility as well as a marketing support program achieving extensive reach.  This is why many leading brands continue to leverage this highly meaningful win to help them reach consumers, retailers and other interested parties."

Trust as Brand Currency
"Being most trusted doesn't just mean a brand is widely known – it reflects real value recognized by Canadians," said Philip Scrutton, Vice-President, Shopper Insights at BrandSpark. "Shoppers are willing to pay, on average, a 15% premium for the brand they trust most over available alternatives. Trust makes brands resilient during periods of price fluctuation or economic instability."

BrandSpark's multi-year research shows that trust, as expressed by consumers, is a key predictor of purchase frequency, word-of-mouth advocacy, and long-term loyalty. Brands that consistently deliver quality and a clear purpose enjoy stronger retention and recover faster after disruptions.

The 2026 BrandSpark Canadian Trust Study revealed key insights into how Canadians define and reward trust today:

• Trust withstands price pressure: 79% of consumers said they would rather pay more for a brand they trust than switch to a cheaper alternative that is not as trusted.
• While value is a driver of trust and private label offerings continue to grow, national brands remain the trust leaders in most categories.
• The strongest predictors that a brand has earned resilient trust are being recognized for superior & consistent quality, creating a personal connection, and introducing distinct or innovative offerings.

True emotional connection is rare among even the most trusted brands --but powerful when achieved.

Trust measurements across 300+ categories show that most shopper connections to a brand and product remain based on the fundamentals - quality, value, reliability, efficacy, and customer service. 

The BrandSpark Canadian Trust Study identified three core forms of emotional connection driving brand trust: Community & Belonging (feeling local, "for people like me"), Love & Joy (active enjoyment and advocacy), and Memory & Nostalgia (associations with family, rituals, and meaningful life moments).

"Leading brands in Canada increasingly win by authentically layering these connection types on top of a strong functional base", says Scott Boyer, EVP BrandSpark International.

TrustSpark.ai^™
BrandSpark has leveraged AI with its proprietary extensive trust survey quantitative and qualitative data to provide brands with unique insights regarding the drivers of trust, and the competitive and strategic strengths and weaknesses compared to other brands in the category and uniquely benchmarked against thousands of other brands within other categories within the BrandSpark Canadian Trust Study.  These unique Trust Insights are available to brands.

A Night of Celebration: 2026 BrandSpark Most Trusted Awards Event
On November 19, 2025, BrandSpark and the Association of Canadian Advertisers (ACA) welcomed Canada's leading brands to an exclusive celebration at Corus Quay Atrium in downtown Toronto. Hosted by Jeff McArthur and Carolyn Mackenzie from The Global National Morning Show, the evening featured a presentations of 2026 winners, insights from BrandSpark, panel discussions with marketing leaders from Bell Canada, Revlon Canada, Walmart Canada, Newell Brands and OLG and a lively networking reception celebrating the achievements of 2026's most trusted brands.

"It was inspiring to see so many of Canada's most trusted brands come together to celebrate the strong consumer trust that they have all earned and continue to support.  Canada has some of the strongest marketers in the world and the Most Trusted Brands event allows them to come together to celebrate, network and learn", said Robert Levy, President of BrandSpark International.

Below are a few of this year's standout category winners (in no order):

• As we enter the winter months and unpredictable weather in Canada, The Weather Network/MétéoMédia was voted Most Trusted Source for Weather Information
• No Frills and Maxi were voted the Most Trusted Grocery Store for Low Prices Nationally and in all regions (Western Canada, Ontario, Quebec, and Atlantic)
• Revlon was voted the Most Trusted Lipstick brand for 11 years in a row
• Brita was voted the most trusted Water Filter Products
• Some new trending categories included were Most Trusted Prescription Medicine for Weight Loss (Ozempic), A.I. Platform (ChatGPT), Pay later Service (Klarna) and Snack Pouch (Gogo squeeZ)

For a full list of the 2026 winners, including Top 3 Most Trusted Brands and Quebec, and to see how brands promote their wins, visit www.BrandSparkMostTrusted.com

BABY & KIDS
CATEGORY #	CATEGORY	MOST TRUSTED WINNER
1	Baby & Kids Laundry Detergent	Ivory Snow
2	Baby & Kids Nasal Aspirator	FridaBaby
3	Baby Food Maker	Beaba / NutriBullet Baby (TIE)
4	Baby Food Pouches	Gerber
5	Baby Lotion	Aveeno Baby / Johnson's Baby (TIE)
6	Baby Monitor	VTech
7	Baby Probiotics	BioGaia
8	Baby Snacks	Gerber
9	Baby Wash & Shampoo	Johnson's Baby
10	Baby Wipes	Huggies
11	Baked Crackers for Kids	Goldfish
12	Bottle Sterilizer	Philips Avent
13	Breast Pump	Medela
14	Car Seat	Graco
15	Children's Allergy Relief	Children's Benadryl
16	Children's Cough & Cold Relief	Children's Tylenol
17	Children's Natural Cough & Cold Relief	Zarbee's
18	Children's Online Learning Platform	ABCmouse
19	Children's Pain & Fever Relief	Children's Tylenol
20	Children's Thermometer	Braun
21	Crib Mattress	Graco / Ikea / Simmons Kids (TIE)
22	Diaper Pail	Diaper Genie
23	Diapers	Huggies / Pampers (TIE)
24	Dolls	Barbie
25	Educational Toys	Fisher-Price
26	Electronic Educational Toys	VTech
27	Infant / Baby Bottles	Philips Avent
28	Insect Repellent for Kids	OFF!
29	Nipple Care	Lasinoh
30	Stroller	Graco
31	Wipe Warmer	Munchkin

BEAUTY
CATEGORY #	CATEGORY	MOST TRUSTED WINNER
32	Anti-Aging Skin Care	Olay
33	Beauty Tools	Revlon / Sephora (TIE)
34	Dermaplaning Tool	Schick
35	Eye Shadow	Maybelline / Mac (TIE)
36	Eyeliner	Maybelline
37	Face Wipes	Neutrogena
38	Foundation	CoverGirl / L'Oréal / Maybelline (TIE)
39	Hair Heat Protectant	Tresemmé
40	Lipstick	Revlon
41	Longwear Makeup	L'Oréal / Maybelline (TIE)
42	Mascara	Maybelline
43	Natural Lip Care	Burt's Bees

FOOD & BEVERAGE
CATEGORY #	CATEGORY	MOST TRUSTED WINNER
44	Almond Plant-Based Beverage	Silk
45	Bacon Topping	Kirkland Signature
46	Baked Beans	Heinz
47	Baking Yeast	Fleischmann's
48	Better-for-You Pasta	Catelli
49	Bottled Water	Pure Life
50	Canned Chili	Stagg Chili
51	Canned Fruit	Del Monte
52	Canned Luncheon Meat	SPAM
53	Canned Seafood	Clover Leaf
54	Canned Vegetables	Green Giant
55	Cereal	Kellogg's
56	Chewing Gum	Excel
57	Cooking Oil	Mazola / No Name (TIE)
58	Cooking Stock / Broth	Campbell's
59	Corn Starch	Fleischmann's
60	Corn Syrup	Crown
61	Dairy-Free Cheese	Daiya
62	Eggs	Burnbrae Farms
63	Flavoured Water Enhancer	Mio
64	Fresh Fruit	Dole
65	Frozen Breaded Chicken Products	Janes
66	Frozen Fish	High Liner
67	Frozen Individual Meals	Crave / Michelina's / President's Choice (TIE)
68	Frozen Pizza	Dr. Oetker
69	Frozen Pizza Snacks	McCain / Pillsbury (TIE)
70	Frozen Plant-Based Meat Alternatives	Beyond Meat
71	Frozen Potato Products	McCain
72	Fruit Bar	Sunrype
73	Fruit Juice	Oasis
74	Granola	Quaker
75	Granola Bar	Nature Valley / Quaker (TIE)
76	Halal Meat	Zabiha Halal
77	Hazelnut Spread	Nutella
78	Hot Sauce	Frank's RedHot
79	Hummus	Fontaine Santé
80	Jerky	Jack Link's
81	Ketchup	Heinz
82	Lunch Kits	Lunchables
83	Macaroni & Cheese	Kraft Dinner
84	Mayonnaise	Hellmann's
85	Mexican Food Products	Old El Paso
86	Mortadella	San Daniele
87	Mustard	French's
88	Non-Alcoholic Beer	Corona
89	Oat Plant-Based Beverage	Silk
90	Oatmeal	Quaker
91	Olive Oil	Bertolli
92	Pasta	Catelli
93	Peanut Butter	Kraft
94	Plant-Based Meat Alternatives	Beyond Meat
95	Plant-Based Yogurt	Silk
96	Premade Garlic Bread	Furlani
97	Prosciutto	San Daniele
98	Protein Bars	Clif Bar
99	Protein Shake	Premier Protein
100	Ready-to-Eat Popcorn	Orville Redenbacher's
101	Salad Dressing	Kraft
102	Salad Kit	Taylor Farms
103	Salami	Mastro
104	Seasoning & Spices	Club House
105	Snack Pouches	GoGo squeeZ
106	Sparkling Water	Bubly / Perrier (TIE)
107	Tea	Tetley
108	Tea Concentrate	Tazo
109	Tortilla Wraps	Dempster's
110	White Bread	Wonder
111	Whole Grain Bread	Dempster's

FOOD & BEVERAGE (DAIRY)
CATEGORY #	CATEGORY	MOST TRUSTED WINNER
112	Brie Cheese	Président
113	Butter	Lactantia
114	Cheddar Cheese	Armstrong / Black Diamond (TIE)
115	Cold Foam Creamer	International Delight
116	Cottage Cheese (Ontario)	Nordica
116	Cottage Cheese (Québec)	Sealtest
116	Cottage Cheese (West)	Dairyland
117	Cream Cheese	Philadelphia
118	Dahi Yogurt	Khaas
119	Greek Yogurt	Oikos
120	Halal Yogurt	Khaas
121	High-Protein Milk	Fairlife / Natrel (TIE)
122	High-Protein Yogurt	Oikos
123	Indulgent Yogurt	Liberté
124	Kids' Cheese	Cheestrings
125	Kids' Drinkable Yogurt	Yop
126	Lactose-Free Cheese	Black Diamond
127	Milk (Atlantic)	Farmers / Scotsburn (TIE)
127	Milk (Ontario)	Neilson
127	Milk (Québec)	Québon
127	Milk (West)	Dairyland
128	Mozzarella	Saputo
129	Organic Yogurt	Liberté / Olympic (TIE)
130	Parmesan Cheese	Kraft
131	Plain Yogurt (non-greek)	Astro
132	Premium Aged Cheddar Cheese	Balderson
133	Processed Cheese Slices	Kraft
134	Single Serve Bottled Milk	Milk2Go
135	Sour Cream (Atlantic)	Farmers / Scotsburn (TIE)
135	Sour Cream (Ontario)	Gay Lea
135	Sour Cream (Québec)	Sealtest
135	Sour Cream (West)	Dairyland

GROCERY
CATEGORY #	CATEGORY	MOST TRUSTED WINNER
136	Conventional Grocery Store (Atlantic)	Sobeys
136	Conventional Grocery Store (Ontario)	Metro
136	Conventional Grocery Store (Québec)	IGA
136	Conventional Grocery Store (West)	Real Canadian Superstore / Safeway / Save On Foods (TIE)
137	Grocery Store Bakery (Atlantic)	Sobeys
137	Grocery Store Bakery (Ontario)	Metro
137	Grocery Store Bakery (Québec)	IGA
137	Grocery Store Bakery (West)	Safeway
138	Grocery Store for Customer Service (Atlantic)	Sobeys
138	Grocery Store for Customer Service (Ontario)	No Frills / Walmart (TIE)
138	Grocery Store for Customer Service (Québec)	IGA
138	Grocery Store for Customer Service (West)	Real Canadian Superstore / Walmart (TIE)
139	Grocery Store for Fresh Meat & Seafood (Atlantic)	Sobeys
139	Grocery Store for Fresh Meat & Seafood (Ontario)	Metro / No Frills (TIE)
139	Grocery Store for Fresh Meat & Seafood (Québec)	IGA
139	Grocery Store for Fresh Meat & Seafood (West)	Real Canadian Superstore
140	Grocery Store for Fresh Prepared Foods (Atlantic)	Sobeys
140	Grocery Store for Fresh Prepared Foods (Ontario)	Metro / No Frills (TIE)
140	Grocery Store for Fresh Prepared Foods (Québec)	IGA
140	Grocery Store for Fresh Prepared Foods (West)	Costco / Real Canadian Superstore / Safeway (TIE)
141	Grocery Store for Fresh Produce (Atlantic)	Sobeys
141	Grocery Store for Fresh Produce (Ontario)	No Frills
141	Grocery Store for Fresh Produce (Québec)	IGA / Maxi (TIE)
141	Grocery Store for Fresh Produce (West)	Real Canadian Superstore
142	Grocery Store for Low Prices / Affordability (Atlantic)	No Frills
142	Grocery Store for Low Prices / Affordability (National)	No Frills
142	Grocery Store for Low Prices / Affordability (Ontario)	No Frills
142	Grocery Store for Low Prices / Affordability (Québec)	Maxi
142	Grocery Store for Low Prices / Affordability (West)	No Frills
143	Grocery Store for Natural / Organic Foods	Avril  / Whole Foods Market (TIE)
144	Grocery Store for Store Brand / Private Label Products	No Frills

HEALTH & OTC
CATEGORY #	CATEGORY	MOST TRUSTED WINNER
145	Arthritis Pain Relief	Tylenol
146	Bandages	Band-Aid
147	Blood Glucose Monitor (non-continuous)	OneTouch / Contour Next (TIE)
148	Cold Sore Treatment	Abreva
149	Condom	Trojan
150	Contact Lens Solution	Bausch & Lomb (Renu, Biotrue)
151	Continuous Glucose Monitor	FreeStyle Libre
152	Cough, Cold & Flu Relief	Tylenol
153	Diabetic Nutritional Shake	Glucerna
154	Eczema Care	Aveeno
155	Eye Drops	Systane
156	Fibre Supplement	Metamucil
157	Gas & Bloating Relief	Pepto-Bismol / Tums (TIE)
158	Headache Relief	Tylenol
159	Hearing Aids	Oticon / Phonak (TIE)
160	Heartburn Relief	Tums
161	Laxative	RestoraLAX
162	Memory Support Supplement	Jamieson
163	Men's Adult Multivitamin	Centrum
164	Men's Razors	Gillette
165	Nasal Allergy Spray	Flonase
166	Oral Back Pain Relief	Robax
167	Ovulation Test	Clearblue
168	Pregnancy Test	Clearblue
169	Prescription Medicine for Weight Loss	Ozempic
170	Probiotic Supplements	Jamieson
171	Protein Powder	Vega
172	Sleep Aid	Jamieson
173	Tampons	Tampax
174	Topical Pain Relief	Voltaren
175	Upset Digestive System Relief	Pepto-Bismol
176	Vitamin C Powder	Emergen-C
177	Women's Adult Multivitamin	Centrum

HOME GOODS & OUTDOOR
CATEGORY #	CATEGORY	MOST TRUSTED WINNER
178	Air Fryer	Ninja
179	Air Purifier	Dyson / Honeywell (TIE)
180	Barbeque Grill	Weber
181	Blender	Ninja
182	Camping Products & Accessories	Coleman
183	Canopy / Sun Shelter	Coleman
184	Carpet Cleaner Machine	Bissell
185	Clothes Iron	Black+Decker / Philips (TIE)
186	Clothes Steamer	Conair
187	Cookware	Lagostina / T-fal (TIE)
188	Cooler	Coleman
189	Dashcam	Garmin
190	Dehumidifier	Honeywell
191	Dishwasher	Bosch / LG (TIE)
192	Disposable Lighter	Bic
193	Door Lock	Weiser
194	Electric Fan	Honeywell
195	Electric Kettle	Black+Decker / Hamilton Beach (TIE)
196	Faucets	Moen
197	Food Processor	Ninja
198	Greeting Cards	Hallmark
199	Humidifier	Honeywell
200	Kitchen Knives	Henckels
201	Label Maker	Brother
202	Luggage	Samsonite
203	Markers	Sharpie
204	Mattress	Sealy
205	Mattress-in-a-Box	ENDY
206	Motor Oil	Castrol
207	Oven / Range	Samsung
208	Pen	Bic
209	Portable Speaker	JBL
210	Refrigerator	LG
211	Single Serve Blender	Ninja
212	Single Serve Coffee Maker	Keurig
213	Slow Cooker	Crock-Pot
214	Smart Thermostat	Google Nest
215	Smoker	Traeger
216	Space Heater	Honeywell
217	Standby Home Generator	Generac
218	Television	Samsung
219	Toaster	Black+Decker
220	Toaster Oven	Black+Decker
221	Vacuum	Dyson
222	Washer / Dryer	LG
223	Water Filter Products	Brita

HOUSEHOLD & CLEANING
CATEGORY #	CATEGORY	MOST TRUSTED WINNER
224	All-Purpose Cleaner	Lysol
225	Bathroom Cleaner	Lysol
226	Bathroom Tissue	Kirkland Signature / Royale (TIE)
227	Carpet Stain Remover	Resolve
228	Cleaning Products for Wood Floors	Murphy / Pine-Sol / Swiffer (TIE)
229	Dishwasher Detergent	Cascade
230	Dishwasher Rinse Aid	Finish
231	Disinfectant Spray	Lysol
232	Dryer Sheets	Bounce
233	Exterior Paint	BEHR
234	Exterior Stain	BEHR
235	Fabric Softener	Downy
236	Floor Cleaning Tools	Vileda
237	Food Preservation Bags	Ziploc
238	Food Storage Bags	Ziploc
239	Food Storage Containers	Tupperware / Rubbermaid / Ziploc (TIE)
240	Food Vacuum Sealer	FoodSaver
241	Garbage Bags	Glad
242	Garbage Cans	Glad / Rubbermaid (TIE)
243	Household Cleaning Products with Natural Ingredients	Attitude / Lysol (TIE)
244	Insect Control	Raid
245	Interior Paint	BEHR
246	Laundry Detergent	Tide
247	Laundry Disinfectant	Lysol
248	Laundry Scent Booster (in-wash)	Downy Unstopables
249	Laundry Stain Remover	OxiClean / Resolve (TIE)
250	Multi-Purpose Disinfecting Wipes	Lysol
251	Odour Fighting Fabric Rinse	Downy
252	Painter's Tape	3M Scotch / Frog Tape (TIE)
253	Paper Towels	Bounty
254	Scented Candles	Bath & Body Works
255	Toilet Bowl Cleaner	Lysol

PERSONAL CARE
CATEGORY #	CATEGORY	MOST TRUSTED WINNER
256	Beard Care Products	King C. Gillette
257	Beard Trimmer	Philips
258	Body Moisturizer	Aveeno
259	Electric Toothbrush	Oral-B
260	Feminine Hygiene Pads	Always
261	Floss	Oral-B
262	Hair Regrowth Products	Rogaine
263	Hair Removal	Nair
264	Hand Sanitizer	Purell
265	Insect Repellent	OFF!
266	Interdental Cleaning	Oral-B
267	Manual Toothbrush	Oral-B
268	Men's Deodorant / Antiperspirant	Old Spice
269	Men's Hair Styling	Dove Men+Care / L'Oréal (TIE)
270	Mouthwash	Listerine
271	Shampoo & Conditioner (Men)	Head & Shoulders
272	Shampoo & Conditioner (Women)	Dove / Pantene (TIE)
273	Sunscreen	Banana Boat / Coppertone / Neutrogena (TIE)
274	Teeth Whitening	Crest
275	Toothpaste	Colgate
276	Water Flosser	Waterpik
277	Women's Deodorant / Antiperspirant	Dove
278	Women's Hair Styling	L'Oréal
279	Women's Razors	Gillette Venus

PETCARE
CATEGORY #	CATEGORY	MOST TRUSTED WINNER
280	Cat Litter	Arm & Hammer
281	Cat Treats	Temptations
282	Dog Treats	Milk-Bone
283	Dry Cat Food	Purina
284	Dry Dog Food	Purina
285	Flea & Tick Prevention	Advantage II / K9 Advantix II
286	Fresh Dog Food	Freshpet
287	Online Pet Services	Rover
288	Pet Insurance Provider	Trupanion
289	Virtual / Online Veterinary Service Provider	Vetster
290	Wet Cat Food	Friskies
291	Wet Dog Food	Cesar / Purina (TIE)

RETAIL & RESTAURANTS
CATEGORY #	CATEGORY	MOST TRUSTED WINNER
292	Coffee Shop Coffee	Tim Hortons
293	Casual Restaurant for Family Dining (Atlantic)	Swiss Chalet
293	Casual Restaurant for Family Dining (Ontario)	Swiss Chalet
293	Casual Restaurant for Family Dining (Québec)	St-Hubert
293	Casual Restaurant for Family Dining (West)	Boston Pizza
294	Casual Restaurant for Italian Food	East Side Mario's
295	Casual Restaurant for Seafood	Red Lobster
296	Certified Pre-Owned Phone Retailer	Apple
297	Convenience Store (National)	7-Eleven
297	Convenience Store (Ontario)	Circle K
297	Convenience Store (Québec)	Couche-Tard
297	Convenience Store (West)	7-Eleven
298	Electronic Device Repair Store	Apple / Best Buy (TIE)
299	Ice Cream Shop	Dairy Queen
300	Neighbourhood Retailer for Health, Beauty & Cosmetics	Shoppers Drug Mart / Pharmaprix
301	Pharmacy	Shoppers Drug Mart / Pharmaprix
302	Quick Service Restaurant for Chicken	Kentucky Fried Chicken
303	Quick Service Restaurant for Hamburgers (Atlantic)	McDonald's
303	Quick Service Restaurant for Hamburgers (Ontario)	McDonald's
303	Quick Service Restaurant for Hamburgers (Québec)	McDonald's
303	Quick Service Restaurant for Hamburgers (West)	A&W
304	Quick Service Restaurant for Pizza	Domino's
305	Quick Service Restaurant for Sandwiches	Subway
306	Retailer for Home Improvement	The Home Depot
307	Retailer for Hunting & Fishing Gear	Bass Pro Shops & Cabela's
308	Retailer for In-Store Shopping and Pickup & Delivery (omnichannel)	Walmart
309	Retailer for Lower Prices on Baby & Kids Products	Walmart
310	Retailer for Lower Prices on Health, Beauty & Personal Care	Walmart
311	Retailer for Lower Prices on Toys	Walmart
312	Retailer for Mattresses & Sleep Products	Sleep Country / Dormez-vous
313	Retailer for Shipping & Document Services	Canada Post / Staples (TIE)

SERVICES
CATEGORY #	CATEGORY	MOST TRUSTED WINNER
314	AI Platform	ChatGPT
315	Antivirus Software	Norton
316	Auto Insurance Provider	CAA Insurance / Intact Insurance (TIE)
317	Cashback Rewards Credit Card Provider	CIBC
318	Coffee Chain Loyalty Program	Tim Hortons
319	Cryptocurrency Exchange Platform	Coinbase
320	Digital Document Signing Service	DocuSign
321	DNA Testing	Ancestry
322	Drug Store Loyalty Program	PC Optimum
323	Email Marketing Platform	Mailchimp
324	Fast Oil Change Service	Mr. Lube
325	Gas Loyalty Program	Petro-Points
326	Grocery Loyalty Program	PC Optimum
327	Grocery Pickup & Delivery	Walmart
328	Health Diagnostic Services	LifeLabs
329	Hearing Centre	Costco Hearing Centre / Hearing Life (TIE)
330	Home Insurance Provider	Intact Insurance
331	Home Security Provider	TELUS SmartHome Security
332	HVAC Service Provider (Ontario)	Enercare / Reliance Home Comfort (TIE)
333	Job Search Website	Indeed
334	Language Learning App	Duolingo
335	Meal Kit Delivery Service	HelloFresh
336	Meditation App	Calm
337	No Annual Fee Credit Card Provider	PC Financial
338	Online Casino (Ontario)	OLG
338	Online Casino (Québec)	Loto Québec
339	Online Design Tool	Canva
340	Online Healthcare Platform	TELUS Health
341	Online Security Provider	Norton
342	Pay Later Service	Klarna
343	Portable Storage & Moving Containers Company	U-Haul (U-Box)
344	Real Estate Agency	RE/MAX
345	Rewards Credit Card Provider	PC Financial
346	Roadside Assistance Service	CAA (AMA, BCAA)
347	Source for Weather Information	The Weather Network / MétéoMédia
348	Sports Betting Provider	Bet365
349	Supplemental Health Insurance Provider	Blue Cross / Manulife (TIE)
350	Tire Sales & Service (National)	Canadian Tire
350	Tire Sales & Service (West)	Kal Tire
351	Weight Loss Program	WW (Weight Watchers)
352	Windshield Repair / Replacement Service	Speedy Glass / Lebeau
353	Women's Health & Fertility App	Flo

TRAVEL
CATEGORY #	CATEGORY	MOST TRUSTED WINNER
354	Airline for Customer Service	Air Canada
355	Airline for Domestic Travel	Air Canada
356	Airline for International Travel	Air Canada
357	Airline Loyalty Program	Aeroplan
358	Car Rental Service	Enterprise
359	Cruise Line	Royal Caribbean International
360	Hotel Loyalty Program	Marriott Bonvoy
361	Travel Booking Platform for Deals	Expedia
362	Travel Insurance Provider (Ontario)	CAA
362	Travel Insurance Provider (Québec)	Blue Cross
362	Travel Insurance Provider (West)	CAA (BCAA, AMA)
363	Short-Term Rental Booking Site	Airbnb

How the BrandSpark Most Trusted Awards Are Determined
The BrandSpark Most Trusted Awards are based entirely on the opinions of consumers who actively shop or use the category. Participants provide unaided, top-of-mind responses, identifying the single brand they trust most. Winners are declared when a brand achieves a statistically significant lead or when its trust share exceeds 10%, with ties recognized when results fall within a 3% margin. This independent methodology ensures that only brands with genuine consumer trust are recognized.

About BrandSpark International and Best New Product Awards Inc.
Founded in 2001, BrandSpark International is a research and consulting firm whose Trust, New Product, and Brand Value studies provide unmatched insight into how consumers choose new products, which brands they trust, and which brands they consider worth the price. BrandSpark conducts the research for the Best New Product Awards, BrandSpark Most Trusted Awards, and BrandSpark Worth it! Awards. Best New Product Awards Inc. operates these leading credential programs: BrandSpark Most Trusted Awards in Canada, the United States, and the United Kingdom; Best New Product Awards in Canada and the United States; and the BrandSpark Worth it! Awards in the United States.

Permission and authorization from Best New Product Awards Inc. are required to reference a BrandSpark Most Trusted Awards win or to use the Most Trusted logo or associated claims.

For media inquiries, licensing requests, or interview opportunities, please contact:
Megan Rybko
Director, BrandSpark Most Trusted Awards
[email protected] 

For more information, visit www.BrandSparkMostTrusted.com

SOURCE BrandSpark International