OTTAWA, Oct. 7 /CNW Telbec/ - The Heart and Stroke Foundation of Canada hails the Senate of Canada's passage of Bill C-32, Cracking Down on Tobacco Marketing Aimed at Youth Act, an important piece of legislation that will eliminate candy-flavoured cigarillos and tobacco marketing to children.
"This is music to our ears," said Sally Brown, CEO, Heart and Stroke Foundation. "Our politicians have sent a clear signal to big tobacco - stay away from our kids."
Bill C-32 is about protecting Canada's most vulnerable citizens from a dangerous and highly addictive habit that often begins in the teen years. The ban on industry products such as candy-flavoured cigarillos and their associated marketing will help to ensure that children do not get hooked on tobacco.
"Smoking is a significant risk factor for heart disease and stroke," adds Brown. "Making cigarettes, cigarillos and other tobacco novelty products far less appealing and less accessible is a huge step in the right direction."
Canada's smoking rate is now 18%. In order to continue our momentum, governments now need to support targeted smoking cessation programs.
"The Canadian Heart Health Strategy and Action Plan specifically identifies federal actions aimed at high risk smokers" said Ms. Brown.
About The Heart and Stroke Foundation
The Heart and Stroke Foundation, a volunteer-based health charity, leads in eliminating heart disease and stroke and reducing their impact through the advancement of research and its application, the promotion of healthy living, and advocacy.
SOURCE Heart and Stroke Foundation
For further information: For further information: Media inquiries: Eileen Melnick McCarthy, Heart and Stroke Foundation of Canada, T: (613) 569-4361 ext 318