Bond considered a key player in loyalty marketing, with a platform and
services that seek to support acquisition and long-term retention of
NEW YORK and TORONTO, June 23, 2015 /CNW/ - Bond Brand Loyalty today announced its inclusion as a representative vendor in the Gartner
Market Guide for Loyalty Marketing Platforms*, a publication aimed at
helping marketing executives understand how key players in the space
approach loyalty marketing.
Gartner observed that loyalty is changing, and brands need to look
beyond traditional points programs to engage and retain customers.
"Marketers are recognizing the limitations of standalone
accrual/redemption engines. In response, they need to focus on a more
strategic, long-term relationship with customers based on techniques
and treatments that add to affinity, where point programs are part of
the approach, but not all."
"We are honored to be included in the Gartner Market Guide and see this
is a testament to the work we're doing with some of North America's
biggest brands," said Bob Macdonald, President and CEO of Bond Brand
Loyalty. "All marketing ultimately rolls up to loyalty, and we are
observing a major shift in how brands need to engage with their
customers. Every marketing motion a brand makes is either loyalty in
the making or loyalty in the breaking â" and we have the expertise to
build deeper digital and human relationships between brands and the
people who matter most to their businesses."
Bond offers a depth of brand loyalty services and solutions, including strategy, design, technology, customer analytics, customer experience, marketing research, and event
Gartner is the world's leading information technology research and
Gartner does not endorse any vendor, product or service depicted in its
research publications, and does not advise technology users to select
only those vendors with the highest ratings or other designation.
Gartner research publications consist of the opinions of Gartner's
research organization and should not be construed as statements of
fact. Gartner disclaims all warranties, expressed or implied, with
respect to this research, including any warranties of merchantability
or fitness for a particular purpose.
*Gartner, Market Guide for Loyalty Marketing Platforms, Adam Sarner, Richard Fouts, 13 March 2015.
ABOUT BOND BRAND LOYALTY
Bond Brand Loyalty, a Maritz Company, is a leader in building brand
loyalty for the world's most influential and valuable brands. We make
the world more rewarding for customers, richer and more resilient for
brands, and extremely profitable for our clients. We build measurable,
authentic and long-lasting relationships through a combination of
services that include loyalty solutions, customer experience, marketing
research, customer analytics, live brand experiences, and proprietary
loyalty technology platforms. Visit our website, follow us on Twitter or contact us at 1-844-277-2663.
SOURCE Bond Brand Loyalty
Image with caption: "Bond Brand Loyalty (CNW Group/Bond Brand Loyalty)". Image available at: https://photos.newswire.ca/images/download/20150623_C9828_PHOTO_EN_43735.jpg
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