Bond considered a key player in loyalty marketing, with a platform and services that seek to support acquisition and long-term retention of customers.
NEW YORK and TORONTO, June 23, 2015 /CNW/ - Bond Brand Loyalty today announced its inclusion as a representative vendor in the Gartner Market Guide for Loyalty Marketing Platforms*, a publication aimed at helping marketing executives understand how key players in the space approach loyalty marketing.
Gartner observed that loyalty is changing, and brands need to look beyond traditional points programs to engage and retain customers. "Marketers are recognizing the limitations of standalone accrual/redemption engines. In response, they need to focus on a more strategic, long-term relationship with customers based on techniques and treatments that add to affinity, where point programs are part of the approach, but not all."
"We are honored to be included in the Gartner Market Guide and see this is a testament to the work we're doing with some of North America's biggest brands," said Bob Macdonald, President and CEO of Bond Brand Loyalty. "All marketing ultimately rolls up to loyalty, and we are observing a major shift in how brands need to engage with their customers. Every marketing motion a brand makes is either loyalty in the making or loyalty in the breaking â" and we have the expertise to build deeper digital and human relationships between brands and the people who matter most to their businesses."
Gartner is the world's leading information technology research and advisory company.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
*Gartner, Market Guide for Loyalty Marketing Platforms, Adam Sarner, Richard Fouts, 13 March 2015.
ABOUT BOND BRAND LOYALTY
Bond Brand Loyalty, a Maritz Company, is a leader in building brand loyalty for the world's most influential and valuable brands. We make the world more rewarding for customers, richer and more resilient for brands, and extremely profitable for our clients. We build measurable, authentic and long-lasting relationships through a combination of services that include loyalty solutions, customer experience, marketing research, customer analytics, live brand experiences, and proprietary loyalty technology platforms. Visit our website, follow us on Twitter or contact us at 1-844-277-2663.
SOURCE Bond Brand Loyalty
Image with caption: "Bond Brand Loyalty (CNW Group/Bond Brand Loyalty)". Image available at: http://photos.newswire.ca/images/download/20150623_C9828_PHOTO_EN_43735.jpg