Collaboration provides hotels with integrated tools to enhance digital marketing results and seamlessly improve guest communications
SAN FRANCISCO, Dec. 13, 2017 /CNW/ -- Frontdesk Anywhere (FDA), the award-winning, cloud-based hotel Property Management System (PMS) and Cendyn, a leader in the hotel Customer Relationship Management (CRM), sales and digital marketing fields, have announced a collaborative initiative that will provide FDA's hotel customers with a marketing automation and guest intelligence solution that seamlessly integrates property management and guest communications and feedback across the two platforms.
With this collaboration, hotels utilizing FrontDesk Anywhere can now effortlessly manage the digital travel journey with enhanced guest profiles, highly targeted multi-channel communications and robust analytics – all designed to increase engagement for new and returning guests.
"FDA's collaboration with Cendyn brings to market a new and highly competitive solution for our customers," said Joe Kiernan, CEO of FrontDesk Anywhere. "This integration allows a hotel's guest data to pass freely and automatically to Guestfolio, easing the communication process throughout the guest journey, while eliminating data duplication and inaccuracies."
The alliance enables hoteliers to access a cohesive and consolidated view of their data, no matter the size of their property, providing insights into guest reservations, room stays and inquiries, leading to measurable impact and revenue growth. It provides customers with real-time TripAdvisor integration, manages newsletter campaigns and guest surveys, and quickly identifies net promoters.
"We're delighted that FrontDesk Anywhere has selected Cendyn to provide their hotel customers with industry-leading CRM and marketing automation capabilities," said Charles Deyo, President & CEO of Cendyn.
According to Deyo, the relationship is in part a result of researching case studies of independent hotels that utilize both FDA and Cendyn's Guestfolio. "We found many highly satisfied Cendyn Guestfolio customers, and those reporting the quickest implementation period were those utilizing Frontdesk Anywhere in conjunction with Guestfolio."
As the leading provider for hotel CRM and hotel sales platforms in the hospitality industry, Cendyn is continuously working with hospitality leaders like FrontDesk Anywhere to expand integration and connectivity capabilities, Deyo added.
About Frontdesk Anywhere
Frontdesk Anywhere is an award-winning, cloud-based property management system for independent hotels and management groups. It provides hoteliers with a platform that streamlines operations, increases revenue and enhances the guest experience. Based in San Francisco with offices worldwide, Frontdesk Anywhere currently serves customers in more than 45 countries. www.frontdeskanywhere.com.
Cendyn is a cloud-based software and services provider that develops integrated technology platforms for driving sales and marketing performance in the travel and hospitality industry. The Cendyn Hospitality Cloud offers the most complete set of innovative software and services in the industry, covering hotel marketing, guest engagement, group sales and event management. With offices in Boca Raton, Atlanta, Boston, San Diego, Toronto, Whistler, London, Munich and Singapore, Cendyn proudly serves more than 30,000 clients in 143 countries with enterprise spend levels in excess of $1 billion. For more information on Cendyn, visit www.cendyn.com.
SVP, Global Marketing