TORONTO, June 27, 2017 /CNW/ - Nominated among the three finalists of the IBC Innovation Awards for Content Creation, Groupe Média TFO (TFO) continues its international rise with its Laboratoire d'Univers Virtuels (LUV). This new nomination underscores the importance of TFO's innovation, using the latest technology to produce French-language educational resources. Inaugurated in the fall of 2016, the LUV is the first and only virtual set studio to use video game technologies to stimulate TFO's creativity while developing new ways to reach and engage its audiences.
"What an honor, as a public broadcaster and content creator, to be among the finalists for a prize as prestigious as the 2017 IBC Innovation Awards! The LUV's pioneering spirit is a complete game changer and has revolutionized the field of content production. It results from the assembly of several technologies from the broadcast and video game industries to create dynamic and virtual reality video content live to air or live to tape. The process is quick, extremely affordable, and allows us to captivate our young audiences. I firmly believe that, with this ambitious project, Groupe Média TFO is positioning itself in the production industry as an essential actor and a model of technological innovation! "
- Eric Minoli, Vice-President, Technologies and Optimization
This year, the 50th anniversary of the IBC, marks the renewal of the IBC Innovation Awards' categories to reflect changes that will alter the way content and material is created, including the way technological advances make industry evolve. The international jury, presided by Michael Lumley (BBC), will be handing out three trophies during the IBC 2017 Awards Ceremony on September 17. These awards will reward media companies determined to make their content more attractive, offer new broadcasting features and improve creators' work efficiency.
Groupe Média TFO, nominated alongside broadcasters ITV and Mediacor among 180 projects in the Content Creation category, owes its selection to its innovative talent and its constant efforts to transform the industry. Going from a small TV broadcaster to a multiplatform leader, thanks to its originality and daring, TFO is further establishing itself as a leader in the production of French-language educational content.
The LUV, winner of the 2017 Big Innovation Awards and finalist of the 2017 IABM Game Changer Awards, is the first studio for a new generation of digital productions. Dynamically, it provides infinite creation possibilities and reinvents audiovisual experiences for audiences, becoming more interactive and stimulating. This unique incubator, using the powerful Unreal video game engine by Epic Games, allows TFO to produce up to 40 short videos in real time every day. At the source of this vast project, there are also multidisciplinarian partners, including Technologie by Ross, Zero Density, Stype, Mo-sys, CEV and Applied Electronics.
About Groupe Média TFO
At the cutting edge of digital learning, Groupe Média TFO is an essential destination for audiences seeking innovative educational and cultural content in French, at the vanguard of digital learning. TFO serves two million students and 30,000 teachers in Ontario and Canada. Groupe Média TFO has earned two YouTube Silver Play Buttons and over 350 million views for its 21-channels network. Its content has earned various awards, from Austin to Amsterdam: Kidscreen Awards, Gémeaux Awards, Cassies, IBC Awards, SXSW Film Design Awards, and many more.
About the LUV
Born of collaborative research on TV production sets, LUV's greatest asset is its original method of anchoring software and technologies from the field of digital video game production. On top of using LUV for its own productions, Groupe Média TFO aims to offer LUV's services to external production companies.
IBC is the world's leading media, entertainment and technology show. It attracts 55,000+ attendees from more than 170 countries and combines a highly respected and peer-reviewed conference with an exhibition that showcases more than 1,700 leading suppliers of state of the art electronic media and entertainment technology.
SOURCE Ontario French Language Educational Communications Authority (TFO)
For further information: Mélanie Grenier, Coordinatrice des Communications / Communications Coordinator, Groupe Média TFO, [email protected], 416-968-8321