MONTREAL, Oct. 17 2014 /CNW/ - Petro-Canada, a Suncor business, TCC Global and Entertainment One (eOne) are excited to announce a partnership in support of the release of the next film in The Hunger Games franchise on November 21, 2014.
Starting November 4th, guests at Petro-Canada retail locations across Canada will be eligible to purchase a collectible The Hunger Games: Mockingjay – Part 1 "Heat Reveal" Mug for $1.69, with any fuel purchase. The Mugs which were developed exclusively for Petro-Canada, feature a heat-reveal technology that, when activated, displays the logos of the Districts of Panem. With seven unique Mug designs fans can form a collection of all of the 13 districts, including "District 13" a new and prominent plot feature in the up-coming film.
"Aligning with TCC Global and Petro-Canada allows us to deliver a truly compelling offer to our Canadian fans of The Hunger Games franchise," offers Julius Comia, Director of Marketing and Promotions at eOne. "TCC Global's expertise in delivering integrated retail promotions, along with Petro-Canada's reach and connection with the Canadian Consumer made this partnership an easy decision and we are confident that we have an offer that will excite our existing fans and bring new ones to the theatres."
Fans of the film can also engage digitally through exclusive contest opportunities at unitethedistricts.ca, the PETRO-POINTSTM Facebook page and by way of a unique free app. Starting November 4th, fans who have downloaded the free "Our Leader the Mockingjay" app, can visit participating Petro-Canada locations to scan the designated "District 13" logo on premise and gain access to an exclusive digital map of District 13.
TCC Global's Senior Vice President and Head of Sports and Entertainment Campaigns, James Malliaros, says, "Our goal is to deliver programs that truly engage consumers and change their shopping behaviour. In addition, our programs drive value and fun to the shopping experience and growth for our partners. TCC Global is extremely excited to bring this unique opportunity to the Canadian marketplace – a first of its kind here in Canada."
The Hunger Games: Mockingjay – Part 1 will be released theatrically by eOne on November 21, 2014. It is the third film in the highly-successful The Hunger Games movie franchise, an adaptation of the literary trilogy by Suzanne Collins. The Hunger Games: Mockingjay – Part 1 exclusive Heat Reveal Mugs will be available in all Petro-Canada locations nationally starting November 4, 2014.
Suncor Energy is Canada's leading integrated energy company. Suncor's operations include oil sands development and upgrading, conventional and offshore oil and gas production, petroleum refining, and product marketing under the Petro-Canada brand. A member of Dow Jones Sustainability indexes, FTSE4Good and CDP, Suncor is working to responsibly develop petroleum resources while also growing a renewable energy portfolio. Suncor is listed on the UN Global Compact 100 stock index and the Corporate Knight's Global 100. Suncor's common shares (symbol: SU) are listed on the Toronto and New York stock exchanges.
Petro-Canada Retail and Wholesale:
Petro-Canada, a Suncor Energy business, operates more than 1,450 retail stations and 250 Petro-Pass wholesale locations nationwide. Petro-Canada's retail loyalty program, Petro-Points provides Canadians with the opportunity to earn and redeem rewards. Petro-Canada is proud to be a National Partner of the Canadian Olympic and Paralympic committees, supporting Canadian athletes, coaches and their families for more than 25 years. For more information, visit www.petro-canada.ca
About TCC Global
TCC operates in more than 70 countries worldwide, working with over 300 retailers, predominantly in the grocery and petroleum sector. The company designs programs that increase total store sales by improving frequency, average transaction levels and other crucial key performance indicators. Over the past 20 years TCC has partnered with many of the world's leading retailers running over 6,000 programs that have successfully delivered concrete and measurable increases in revenue and market share.
About Entertainment One
Entertainment One Ltd. (LSE:ETO) is a leading international entertainment company that specialises in the acquisition, production and distribution of film and television content. The Company's comprehensive network extends around the globe including Canada, the US, the UK, Ireland, Spain, Benelux, France, Germany, Scandinavia, Australia, New Zealand, South Africa and South Korea.
The Company provides extensive expertise in film distribution, television and music production, family programming and merchandising and licensing. Its current rights library is exploited across all media formats and includes more than 35,000 film and television titles, 2,800 hours of television programming and 45,000 music tracks.
Image with caption: "Starting November 4th, guests at Petro-Canada retail locations across Canada will be eligible to purchase a collectible The Hunger Games: Mockingjay - Part 1 “Heat Reveal” Mug for $1.69, with any fuel purchase. The Mugs feature a heat-reveal technology that, when activated, displays the logos of the Districts of Panem. (CNW Group/TCC Global Canada)". Image available at: http://photos.newswire.ca/images/download/20141017_C1264_PHOTO_EN_6827.jpg
SOURCE: TCC Global Canada
For further information: Janine St.Pierre, saint & patron, 416-358-1426, [email protected]