Twitter: Yikes! 72% of CDNs admit to distracted driving and 9/10 have noticed
other distracted drivers on the road says @RBCInsurance #DriveSafe
Summary: While many Canadian drivers admit to some form of distracted driving
behaviour, they're much more likely to point the finger at other
drivers than admit to it themselves. And while 16 per cent of poll
respondents revealed that distracted driving has caused them to be in a
collision or near collision, 18 per cent still believe they're a great
multi-tasker and can do something else while driving.
TORONTO, June 16, 2015 /CNW/ - While most Canadian drivers admit to engaging in distracted driving
behaviours, they're much quicker to point the finger at other drivers.
According to a recent RBC Insurance survey, 72 per cent of Canadians
admit to some form of distracted driving behaviour, yet almost
nine-in-10 have noticed the distracted driving of others.
Four of the greatest differences between self-reported and publically
observed behaviours include:
Talking or texting on the phone (just 17 per cent of drivers say they've
done this while 80 per cent of drivers say they've seen it)
Doing hair, makeup, or changing clothes (five per cent versus 58 per
Reading a book/newspaper (three per cent versus 36 per cent)
Taking 'selfies' (three per cent versus 28 per cent)
"It's always easier to put the blame on someone else, and distracted
driving is no different. What we are seeing is that more drivers take
notice of others' distracted driving behaviours than what they admit to
doing themselves," says Natalie Dupuis, senior product manager, Auto,
RBC Insurance. "Canadians need to be much more aware that driving takes
your full attention."
The poll also revealed that distracted driving has caused 16 per cent of
respondents to be in a collision or near collision, including 24 per
cent of younger drivers (compared to 10 per cent of older drivers). Of
those respondents who were in a collision or near collision as a result
of distracted driving, more than half (11 per cent) report the use of a
cellphone as the top culprit, followed by eating or drinking (seven per
cent) and singing/dancing (five per cent).
Despite acknowledging the risks, 29 per cent of drivers agree that it's
ok to use their phone while stopped at a red light; and 18 per cent
believe they're a great multi-tasker and can do something else while
"Distracted driving has emerged as one of the significant factors for
accidents and fatal collisions on our roads," explains Dupuis.
"Canadians need to put their cellphones away, leave their hair and
makeup products at home and focus on the task at hand, which is to
Tips to avoid distractions
Store loose gear, belongings and other distractions in the trunk or
safely tucked behind the seat on the floor. Items that are rolling
around in your car may distract you from the road.
Make adjustments before you get underway. Address vehicle systems like
your GPS, mirrors, climate controls and sound system before hitting the
To reduce the temptation to use your cellphone while driving, put it
away in your glove compartment or trunk. Ensure you put it in a place
where it's out of sight and out of mind.
If another activity demands your attention, instead of trying to attempt
it while driving, pull off the road and stop your vehicle in a safe
About the RBC Insurance Poll
These are some of the findings of an Ipsos poll conducted between April
29 and May 1, 2015 on behalf of RBC Insurance. For this survey, a
sample of 1,005 adults (with a driver's license) from Ipsos' Canadian
online panel was interviewed online. Weighting was then employed to
balance demographics to ensure that the sample's composition reflects
that of the adult population according to Census data and to provide
results intended to approximate the sample universe. The precision of
Ipsos online polls is measured using a credibility interval. In this
case, the poll is accurate to within ±3.5 percentage points, 19 times
out of 20, had all Canadian drivers been polled. The credibility
interval will be wider among subsets of the population. All sample
surveys and polls may be subject to other sources of error, including,
but not limited to coverage error, and measurement error.
About RBC Insurance
RBC Insurance®, through its operating entities, provides a wide range of
travel, life, health, home, auto, wealth and reinsurance products and
solutions, as well as creditor and business insurance services to
individual, business and group clients. RBC Insurance has more than
four million clients globally. We are one of the largest Canadian
bank-owned group of insurance companies, and among the fastest growing
insurance organizations in the country. RBC Insurance employs more than
3,000 employees, and is the brand name for the insurance operating
entities of Royal Bank of Canada.
SOURCE RBC Insurance
Image with caption: "RBC Insurance Poll: Perceptions of Distracted Driving Habits (CNW Group/RBC Insurance)". Image available at: http://photos.newswire.ca/images/download/20150616_C9611_PHOTO_EN_43515.jpg
For further information:
Kiara Famularo, RBC Corporate Communications, 905-606-1481
Greg Skinner, RBC Corporate Communications, 905-816-5583