TORONTO, July 12, 2016 /CNW/ - Content marketing is a combination of subjective and objective elements, both of which can affect your strategic objectives. Subjective elements refer to the content itself: is it interesting? Does it offer value? Whereas the objective elements apply more to visibility of this content: is it being shared in appropriate channels? Is the right content being delivered to the right audience?
This CNW white paper Generating Content Discovery with Syndicated Distribution, illustrates a discovery generation trial using the case study of Building Shareholder Confidence blog, through three stages:
- Measuring the referring websites
- Introducing a new objective variable
- Isolating the subjective variable for distribution
The article also highlights how "non-news" content can be shared through traditional and social PR channels. Bradley H. Smith, Director of Marketing, Investor Relations and Regulatory Compliance Services, PR Newswire, shares his expert tips for content release discovery, which include:
- Using existing blog posts and white paper content.
- Don't publish the whole story.
- A news release promoting content is not an advertisement.
- This is not your traditional news release.
- This is not replacing your landing page.
- Having ROI tracking in place.
- Setting expectations per your content's value.
- Initiating a measured trial.
For a more detailed look at the both the trial itself and the tips for content release discovery, download Generating Content Discovery with Syndicated Distribution for FREE today.
About CNW Group
CNW Group Ltd. (a Cision company) gets people talking about our clients online and in the news. We deliver authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.
About Cision
Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals. Offering the industry's most comprehensive PR, IR and social media software, rich analytics, content distribution, and influencer outreach, Cision enables clients to engage audiences, enhance campaigns and strengthen data-driven decision making. Cision solutions include PR Newswire, the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision serves over 100,000 customers in 170 countries and over 40 languages worldwide, and maintains offices in North America, Europe, Asia, South America and Australia. For more information, visit www.cision.com or follow @Cision on Twitter.
SOURCE CNW Group Ltd.
Image with caption: "Generate discovery of your content with syndicated distribution (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20160712_C8691_PHOTO_EN_732700.jpg
Image with caption: "Tips for Content Release Discovery (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20160712_C8691_PHOTO_EN_732702.jpg
For further information: Media Contact: Melissa Meyer, Communications Assistant, [email protected]
Share this article