Desjardins at Marché Central - A new and innovative service outlet opens its doors

MONTREAL, June 29, 2015 /CNW Telbec/ - Desjardins Group continues to drive innovation with the opening of a brand new location at Marché Central. This service outlet targets a broad group of clients (18–50-year-olds) seeking the support they need to achieve their financial goals. When visitors arrive, an advisor greets and works with them to provide direct access to Desjardins's complete line of products and services. Themed areas have been created with advice tailored to various common goals and situations. To complement the one-on-one support provided, additional technology tools have been added to enhance the interactivity of the visitor's experience.

Developing closer ties with cultural communities
Because of its location, the service outlet will also reach various cultural communities in the area. Most of the service outlet's staff are from cultural communities and they speak approximately a dozen languages altogether. Strategically located at the intersection of highways 40 and 15, Marché Central is one of the major commercial centres in Canada and draws in over 10 million consumers each year. The area also has 1 million immigrants, who make up over 70% of the local population. The communities most strongly represented in this area are Arabs, Iranians, Armenians, Greeks and Italians.

"We're showcasing an innovative concept in numerous ways, which sets us apart from the competition," said Martin Brunelle, managing vice-president of Greater Montreal division at Desjardins Group. "As a starting point, the service outlet's modern, unique and welcoming layout is absolutely stunning. However, the key distinctive elements lie in the quality of the visitor's experience."

About Desjardins Group
Desjardins Group is the leading cooperative financial group in Canada and the fifth largest cooperative financial group in the world with assets of over $254 billion. It has been rated one of the 50 Best Employers in Canada by Aon Hewitt. To meet the diverse needs of its members and clients, Desjardins offers a full range of products and services to individuals and businesses through its extensive distribution network, online platforms and subsidiaries across Canada. The group has one of the highest capital ratios and credit ratings in the industry. In 2014, Desjardins was named the fourth safest bank in North America by Global Finance magazine and the second strongest bank in the world by Bloomberg News.


SOURCE Desjardins Group

Image with caption: "Desjardins at Marché Central : a new and innovative service outlet opens its doors. (CNW Group/Desjardins Group)". Image available at:

For further information: (media inquiries only): Annie Josiane Bujold, Public Relations , 514-281-7000 or 1-866-866-7000, ext. 5557646,

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