SHANGHAI, Jan. 14, 2016 /CNW/ - The Third in a Series of Global Pop Up Scotch Whisky Experiences Hosted by the Haig Club™ Brand Partner
Designed to be different, Haig Club Single Grain Scotch Whisky redefines the way people come together to enjoy and savour Scotch in style. Last night in the vibrant metropolis of Shanghai, Haig Club brand partners David Beckham and Simon Fuller hosted an extraordinary evening bringing together global industry leaders in fashion, food and drink, music and entertainment.
Haig Club Shanghai is the third in a series of events that have taken place in iconic cities, handpicked for their unique style, nightlife and culture. Set across two floors of a stunning structure just off the famous Bund area, Haig Club Shanghai guests enjoyed simple signature serves and unique concoctions designed by Global Haig Club Brand Ambassador, Ewan Gunn, while savouring a fleet of dishes from one of China's forerunning chefs Steven Liu, with the evening culminating in the event's Skyline Bar and its sensational views of the magnificent city lights.
For the first time, Haig Club fans around the world were able to secure a front row virtual seat for an exclusive look into the event through live streaming app MyEye, The content offered fans updates from the event live through the eyes of Haig Club brand partner David Beckham and the Haig Club MyEye channel.
The social nature of the destination is underpinned by the House of Haig ethos where raising a toast to friends marked the cornerstone of every social occasion. The experience continues a tradition of Haig Club events of bathing the building in blue, alikening the unique shape and architecture of the building to become a visual display of the square, blue iconic Haig Club bottle.
David Beckham commented "It's amazing to see our shared vision of bringing a modern and stylish new Scotch Whisky to people all over the world. To be able to return to Shanghai since I launched Haig Club here in China a little over a year ago is incredible."
Welcome to Haig Club - Enjoy Responsibly.
Notes about Haig Club
Haig Club is a new Single Grain Scotch Whisky from Diageo produced in partnership with global icon David Beckham and entrepreneur Simon Fuller. Haig Club is as much built on tradition and heritage as it is a Scotch Whisky designed for our modern world. Built on nearly 400 years of distilling heritage, this is a Single Grain Scotch Whisky realized in a new way. HAIG CLUB™ invites people to drink responsibly with style and in moderation. Responsible Drinking is an integral part of the HAIG CLUB™ philosophy and as part of his partnership with the brand David Beckham supports this philosophy and our shared belief in quality over quantity. Welcome to HAIG CLUB™ - Enjoy Responsibly.
The distinguished guest list for 14th January included:
- Chang Chen (Actor)
- Karen Mok (Actress)
- He Sui (Model)
- Andy Chen (Presenter)
- Tracy Phillips (Entrepreneur)
- Sue Lynn (Blogger)
- Ly Qui Khanh (Designer)
- Toc Tien (Singer)
- Ho Ngoc Ha (Singer)
- Coco Rocha (Model)
- Steven Liu (Chef)
- Liu Haowei (Designer)
- Howard Cai (Chef)