Dairy Farmers of Canada publicly launches its sustainability initiative

OTTAWA, April 19, 2016 /CNW/ - Today, Dairy Farmers of Canada (DFC) hosted an event to highlight Canadian dairy farmers' long standing commitment to high standards of care on their farms, through the public launch of the farmers' sustainability initiative. Held at the Canadian Museum of Agriculture and Food, the event showcased the initiative's interconnected national standards on milk quality, food safety, animal care, traceability, biosecurity and environment.

"As dairy farmers, we are very proud to collectively demonstrate responsible stewardship of our animals and the environment, sustainably producing high-quality, safe, and nutritious food for consumers," said Wally Smith, president of DFC. "Today's event is a great opportunity for Canadians to see exactly how we are accomplishing this, what measurable standards currently exist, and how dedicated we are to continuing to improve in our responsibility to provide sustainable food."

The initiative, called proAction®, is built on the strengths that have long existed in our industry and new standards that are based on research and practiced by farmer innovators. It will enable farmers to see how their farm compares to their peers on a national basis, which helps foster continuous improvement.  Those in the food industry and interested Canadians can also check on overall progress in adhering to the standards, which are reported online at dairyfarmers.ca/proAction.

On-farm food safety is already independently audited on a regular basis.  The development of these processes and programs for dairy and other sectors has been funded in part through the federal government over the years, with individual farmers absorbing compliance costs, such as testing water quality or annual equipment check-up.

"We have long been sustainable in our farming practices and are very passionate about what we do," said David Wiens, DFC vice-president. "Our respect for resources, animals and the environment are the reasons the industry is sustainable today. We intend to move forward, building on our strengths, to be sustainable tomorrow."

View the video here or download it at dairyfarmers.ca/news-centre.

About Dairy Farmers of Canada

Founded in 1934, Dairy Farmers of Canada (DFC) is the national organization defending the interests of Canadian dairy farmers and striving to create favourable conditions for the Canadian dairy industry. Working within supply management, DFC promotes safe, high quality, sustainable, and nutritious Canadian dairy products made from 100% Canadian milk through various marketing, nutrition, policy, and lobbying initiatives. Driven by a strong sense of community and pride, DFC and Canadian dairy farmers actively support a number of local and national initiatives. Visit dairyfarmers.ca for more information.


SOURCE Dairy Farmers of Canada (Corporate)

Video with caption: "Initiated by Dairy Farmers of Canada and its members in 2012, proAction shows that we stand by our values and abide by the best standards and practices the world has to offer. It gives us national metrics to measure and demonstrate farm sustainability performance over time. www.dairyfarmers.ca/proAction". Video available at: https://www.youtube.com/watch?v=70Q2-SN-t4U

For further information: Media contact: Isabelle Bouchard, Director, Communications and Government Relations, Office: 613-236-9997, cell: 613 513-8879, Isabelle.Bouchard@dfc-plc.ca; For more information on proAction: Thérèse Beaulieu, Assistant Director, Policy Communications, office: 613.236.9997 x 2751, therese.beaulieu@dfc-plc.ca

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Dairy Farmers of Canada (Corporate)

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