Daily Cap for in-store AIR MILES® Cash redemption adjusted to $100

AIR MILES underscores commitment to Collector experience by enhancing security and increasing daily cap

TORONTO, June 26, 2017 /CNW/ - Today the AIR MILES Reward Program is announcing it is adjusting the daily cap for in-store AIR MILES Cash redemptions to $100 (950 Cash Miles), effective immediately. The cap for in-store redemptions at Shell is $60 (570 Cash Miles) per transaction. Gift cards and near-cash products will continue to be excluded.

AIR MILES is also announcing several enhancements in their digital capabilities and dedicated fraud detection processes, including:

  • The AIR MILES App has been updated with a mandatory PIN at sign-in and the ability to lock and unlock AIR MILES Cash balances directly from the App.
  • The Program has made enhancements to www.airmiles.ca including the requirement for PIN as well as entering a captcha code to view Account balance.
  • AIR MILES continues to have comprehensive fraud monitoring processes and procedures within their dedicated Anti-Fraud team.

"We're constantly innovating and adapting the Program to provide the best possible experience to our Collectors," said Blair Cameron, President of the AIR MILES Reward Program. "We feel confident that the enhancements we've made to our digital capabilities and our dedicated fraud detection processes will provide increased security for Collectors and Collector Accounts, ensuring they are able to get and use their Cash Miles safely."

On June 26, 2017, the company communicated this change to all Cash Collectors through an administrative email, updates on www.airmiles.ca and proactive media relations. The information is also posted in stores at AIR MILES Cash Partner locations.

To learn more about AIR MILES please visit www.airmiles.ca.

About the AIR MILES Reward Program
The AIR MILES Reward Program is Canada's premier coalition loyalty program with more than 10 million active Collector Accounts, representing approximately two-thirds of all Canadian households. AIR MILES Collectors get Miles at more than 200+ leading brand-name Partners across the country at thousands of retail and service locations and online. It is the only loyalty program of its kind to give Collectors the flexibility and choice to use Miles on aspirational Rewards, such as Merchandise, Travel, Events or Attractions, or instantly, in stores or online, through AIR MILES Cash at participating Partner locations. The AIR MILES Perks feature also gives Collectors the opportunity to get discounts and perks on exciting activities, which include Dining, Shopping, Travel, Entertainment, Leisure, and Sports, just for having an AIR MILES Card.

®™ Trademarks of AIR MILES International Trading B.V. Used under licence by LoyaltyOne, Co.


For further information: Rachael Montgomery, North Strategic, 416-803-8302, rachael.montgomery@northstrategic.com


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