From Bucharest to Hilton Head, emerging travel hot spots are also
TORONTO, May 13, 2014 /CNW/ - American Express, one of the world's
largest travel networks, recently surveyed a group of its experts-
nearly 300 travel counsellors from both Canada and the US, to get the
scoop on what is trending with its customers for this upcoming summer
season (travel between June 1 and August 31).
Among the experts surveyed, 45 per cent indicated that summer travel
bookings are up when compared to 2013. A majority of respondents (67
per cent) also indicated travel costs are higher than last year, but
when it comes to booking travel, customers prioritize perks over price.
When asked about what is most important for travelers when booking
trips, only 20 per cent named budget as their number one priority, with
36 per cent noting added-amenities and upgrades as most important and
26 per cent reporting destination as key this year.
"After the seemingly never-ending winter that we have experienced from
coast to coast, it's no surprise that Canadians are geared up to travel
this summer," says Gerald Parent, Director and General Manager, Canada
Travel Servicing, American Express Canada. "What we're hearing from our
travel counsellors and seeing in our online bookings is that Canadians
are looking for something extra this year despite rising prices, and
want to elevate their trip experience with upgrades and value-added
amenities to international destinations."
On average, the survey finds this year's summer travelers are planning a
vacation for 10 days, with a fairly even split on how travelers want to
spend their time. Travel counsellors indicate that 43 per cent of those
booking travel are seeking a relaxing experience, while another 34 per
cent look to immerse themselves in the culture of the destination.
While the majority of travel counsellors (81 per cent) are planning
vacations for clients and their immediate family, 35 per cent report
curating trips for multi-generational families, while 29 per cent are
planning experiences for groups of friends traveling together.
When looking at where its customers are going this summer, American
Express revealed most continue to flock toward popular destinations,
such as 'The Big Apple' and 'City of Lights'. Others among the top ten
New York, New York
San Francisco, California
Los Angeles, California
Emerging Hot Spots:
While cities like Orlando and San Francisco will never go out of style,
American Express looked at the top emerging destinations which revealed
a bit of an adventurous streak amongst this year's jetsetters. From a
top sporting destination to national parks to an island retreat, the
top emerging summer destinations for 2014 include:
Hilton Head, South Carolina
Grand Junction, Colorado
Mykonos, Greek Islands
Canadian travel bloggers Deb Corbeil and Dave Bouskill from The Planet D say that they always look to visit new destinations that are off the
beaten path to share their experiences with readers. "We're not
surprised that Canadians are looking for destinations such as Sitka and
Bucharest to travel to," says Dave. "It shows Canadians want a vacation
in the traditional sense, but also to go off the beaten path and
immerse themselves in different cultures."
To learn more about American Express and its travel services, visit www.americanexpress.ca/travel.
About American Express Canada
American Express in Canada operates as Amex Bank of Canada and Amex
Canada Inc. Both are wholly owned subsidiaries of the New York based
American Express Travel Related Services Company, Inc., the largest
operating unit of the American Express Company. Amex Bank of Canada is
the issuer of American Express charge and credit cards, with
outstanding products like the American Express® Gold Rewards Card, and
the American Express® AeroplanPlus® Gold Card. Amex Canada Inc.
operates the Corporate Travel and Travellers Cheques divisions in
Canada. American Express opened its first offices in Toronto and
Hamilton in 1853 and now employs 3,700 Canadians coast-to-coast. For
more information, visit AmericanExpress.ca or connect with us at Facebook.com/AmericanExpressCanada.
About the American Express Travel Survey Methodology
The American Express survey was completed online with its Canada and
U.S. travel counsellors, including those from its U.S. Representative
Agency Network - a total of 331 participated in the survey. The survey
was conducted by Ebiquity between March 19 and 28, 2014. The results
reported in this release have an overall margin of error of +/- 5.9
(U.S.) and +/- 13.2 (Canada) percent level of confidence.
About Ebiquity Plc
Ebiquity (www.ebiquity.com) is a global media, marketing, and reputation consultancy. Ebiquity are
leaders in above- and below-line communications tracking and research,
providing independent data-driven insights to marketing, corporate
communications, and public relations professionals to continuously
improve their clients' business performance. Ebiquity's Reputation & PR
practice, formerly Echo Research, has a 25-year track record in
marketing and communications research, providing high- quality
research, maintaining strict control of the research process, creating
tailored research reports, utilizing proprietary approaches and tools,
and enjoying longevity of relationships with clients.
SOURCE: American Express
For further information:
American Express Canada
High Road Communications