Content Marketing Institute's Joe Pulizzi and PR Newswire's Ken Wincko to Discuss Content Marketing Strategy

PR Newswire and CNW to Host Webinar Discussing the Value of Marketing Content to a Targeted Audience

TORONTO, Aug. 4, 2015 /CNW/ - Content marketing is a key strategy for many marketers, but to be successful, a targeted plan must be put into place.

Researching buyer behavior to gather buyer insight is a vital part of creating a content promotion strategy for your brand. The quality and targeting of your messages must match what the buyers require and align to the channels they find most valuable.

On Tuesday, August 11 at 1 p.m. ET, Joe Pulizzi of Content Marketing Institute and Ken Wincko of PR Newswire will discuss strategic tactics to market your content on PR Newswire and CNW's webinar Why Content Marketing's Really a Question of Marketing Your Content.

This webinar will discuss:

  • Why creating content is never the last step in your content strategy, and how many companies drop the ball on distribution;
  • Best practices on how to achieve and drive content marketing goals through distribution;
  • How to best leverage the wire services in a content distribution strategy.

Join this webinar to gain valuable insight that will help increase the results of your content marketing plans. Register at

About PR Newswire
PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, EuropeMiddle EastAfrica and the Asia-Pacific region, and is a UBM plc company.

About CNW
CNW Group Ltd. (a PR Newswire company) offers content distribution, creation and monitoring solutions to Canadian professionals working in news media, financial services, public relations, investor relations, marketing, digital communications, social media, corporate communications, public affairs and customer service. The company is best known for its newswire, a digital service that provides simultaneous distribution of news releases and visual content to news media and markets locally and globally. The newswire also powers expansive web distribution networks serving to amplify client content and drive online discovery. CNW Group also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms. Founded in 1960, CNW gets people talking about Canadian brands online and in the news.

SOURCE Canada NewsWire Ltd.

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For further information:

Media Contact:
Victoria Harres
Vice President, Strategic Communications & Content

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